Staff
Syeda Khatoon
Languages
Publications
Selected publications
Journal of Social Impact in Business Research,vol. 2,no. 3,pp. 51.
I am a doctoral researcher in marketing at Hanken School of Economics. My academic and professional work focuses on understanding how technology, services, and customer interactions shape value creation and customer experience.
Before starting my doctoral studies, I worked in marketing and fundraising roles and was involved in projects related to digital marketing, business development, and service innovation. My research interests include customer experience, service ecosystems, digital transformation, and the role of emerging technologies such as artificial intelligence in services.
In my current research, I explore how multiple actors—such as customers, families, and service providers—interact in technology-enabled service systems. I am particularly interested in improving service design and societal outcomes through responsible and human-centered innovation.
Doctoral Researcher, Marketing
Hanken School of Economics, Finland | 2023–present
Conduct research on customer experience and service ecosystems, focusing on technology-enabled services and multi-actor interactions.
Contribute to research projects and international collaborations in service and healthcare contexts.
Teaching Assistant
Department of Marketing, Hanken School of Economics | 2023–present
Assisted in courses such as Transformative Service Strategies, Customer-Driven Service Strategy, Responsible Marketing, and Qualitative Research Methods in Business Studies.
Evaluated assignments, provided feedback to students, and supported course coordination and presentations.
Marketer and Fundraiser
Save the Children Finland | 2018–2020
Worked on fundraising campaigns and marketing initiatives to support humanitarian programs.
Engaged with stakeholders and communicated organizational impact to potential donors.
Marketing Executive
Innovative English Learning Center | 2017–2018
Managed marketing activities, including promotion, customer communication, and brand awareness initiatives.
Service Worker
Seure Henkilöstöpalvelut Oy, Finland | 2023