Finnish Innovation Index 2024

The Finnish Innovation Index (FII) measures company innovativeness from a consumer perspective among customers who have purchased or used the products of the included companies during the last six months. Innovativeness is measured in two ways: commercial innovation entails that consumers perceive a company as a game changer and creative pioneer in its field, and social innovation refers to the extent to which companies through innovations benefit society and the environment.

Winners are selected based on the results of a national survey from over 5800 customers who evaluated 77 companies across 17 industry categories on key metrics, including innovation, customer loyalty, attractiveness, and social innovation. 

This year 2024, the FII introduces a new dimension: responsibility and fairness of marketing practices.  

Responsible and fair marketing practices include aspects such as fair sales methods, transparency in communication, fairness of pricing, and a possibility to file complaints.