Staff Christian Grönroos

Christian Grönroos

Title

Professor Emeritus

Hanken room

223b Arkada 28

Department

Marketing (Helsinki)

Professor emeritus in marketing, 1999-2014 professor of service and relationship marketing, 1984-1999 professor of international and industrial marketing, all at Hanken School of Economics.

Since 1986 distinguished member of the Finnish Society of Sciences and Letters (Finska Vetenskaps-societeten).

In 2013 selected "Legend in Marketing" by the Sheth Foundation, USA.

Co-founder of the Nordic School of service research.

Initiator of the research and knowledge centre CERS Centre for Relationship Marketing and Service Management at Hanken School of Economics (founded in 1994).

To the research database

Languages

SwedishFinnishEnglish

Publications

Latest publications

Service experiencing versus experiencing services

2025,pp. 28-36.

Employee alignment with conscientious brand promises: Exploring participatory mechanisms of brand promise co-creation

2025,Journal of Brand Management,

Role of the intermediary in the value process

2025,Journal of Business Research,vol. 199,

Sustainable reform of marketing through service scholarship

2025,

Tjänstefiering sätter fokus på kundens behov

2024,Ekonomiska Samfundets Tidskrift,vol. 2024,no. 1,pp. 6-13.

Markkinointi tarvitsee uuden näkökulman

2024,Myynti & markkinointi,vol. 2024,no. 3,pp. 9-9.

Service Design-inspired Internal Marketing for Employee Alignment with Promises

2024,

Service-informed marketing reform

2024,Journal of Services Marketing,vol. 38,no. 10,pp. 32-43.

Learning from the pioneering founders of the service research field

2023,Journal of Service Management,vol. 34,no. 4,pp. 605-630.

Business model innovation through the adoption of service logic: evolving to servification

2023,Journal of Service Theory and Practice,