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Personer Veronica Liljander

Veronica Liljander

Title

Professor

Mobile phone

+358 40 352 1288

Hanken room

F 2.20

Department

Marknadsföring (Helsingfors)

Ekon. dr, företagsekonomi, Svenska handelshögskolan, Finland, 1995

Research interests: Consumer behavior, service marketing, e-service
Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process
Positons of trust:

  • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
  • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
  • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
  • Vice Rector 2007-2009
  • Head of the Department of Marketing 2002-2009.
  • Programme Manager of the Master's Programme Business and Management 2016-
  • Programme Director of the Master's Degree Programme in Marketing 2002-2013
  • Member of the Hanken board 2007-2012

Visits abroad:

  • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
  • 2004, two months visiting professor at Roskilde University, Denmark.
  • 2008, two weeks, visiting professor at University of Liège, Belgium.
  • 2012, one week, visiting professor at University of Gothenburg, Sweden.
  • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

Editorial Board Memberships:

  • European Business Review
  • European Journal of Marketing
  • International Journal of Internet Marketing and Advertising
  • International Journal of Retailing and Consumer Services
  • Journal of Service Management
  • Journal of Service Research

External evaluator, for example:

  • Professor in Marketing, Norwegian School of Economics (NHH)
  • Professor in Marketing and Strategy, University College of Southeast Norway
  • Professor in International Marketing , Copenhagen Business School, Denmark
  • Professor in Business Economics, Högskolan i Trollhättan, Uddevalla, Sweden
  • Lecturer and Professorship in Service Management, Lund University,Sweden
  • Lecturers in business studies at Karlstad University and Gothenburg University
  • External evaluator of doctoral theses at Southern Cross University, University of New South Wales (Australia), University of Alicante (Spain), University of Karlstad (Sweden)
Senaste publikationer
Sonja Susanna Sarasvuo, Veronica Liljander2019,'Business customers' perceived fit between corporate brand and corporate brand extensions',
Eeva Solja, Veronica Liljander, Magnus Söderlund2018,'Short Brand Stories on Packaging: An Examination of Consumer Responses',Psychology and Marketing,vol. 35,no. 4,pp. 294-306.https://doi.org/10.1002/mar.21087
Eeva Solja, Veronica Liljander, Magnus Söderlund2016,'Does a Short Brand Story on the Package Affect Consumers’ Brand Responses?',pp. 683-683.https://doi.org/10.1007/978-3-319-29877-1_128
Jori Antti Grym, Veronica Liljander2016,'To cheat or not to cheat? The effect of a moral reminder on cheating',Nordic Journal of Business,vol. 65,no. 3-4,pp. 18-37.,
Meri-Maaria Frig, Martin Fougère, Veronica Liljander, Pia Polsa2016,'Business Infomediary Representations of Corporate Responsibility',Journal of Business Ethics,vol. 151,no. 2,pp. 337-351.https://doi.org/10.1007/s10551-016-3200-0
Meri-Maaria Frig, Veronica Liljander, Martin Fougère, Pia Polsa2015,'The Role of a Business Confederation-owned Infomediary in Constructing CSR',
Veronica Liljander, Johanna Gummerus, Magnus Söderlund2015,'Young consumers’ responses to suspected covert and overt blog marketing',Internet Research,vol. 25,no. 4,pp. 610-632.https://doi.org/10.1108/IntR-02-2014-0041
Johanna Gummerus, Veronica Liljander, Reija Sihlman2015,'Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers' Ethical Consumption Behavior',Journal of Business Ethics,vol. 144,no. 3,pp. 449-465.https://doi.org/10.1007/s10551-015-2830-y
Meri-Maaria Frig, Martin Fougère, Veronica Liljander, Pia Polsa2015,'The role of a business confederation-owned infomediary in constructing CSR',
Meri-Maaria Frig, Martin Fougère, Veronica Liljander, Pia Polsa2015,'The role of a business confederation-owned infomediary in constructing CSR',