Personer
Veronica Liljander
Veronica Liljander
Utbildning
Ekon. dr, företagsekonomi, Svenska handelshögskolan, Finland, 1995
Forskningsområden
Research interests: Consumer behavior, service marketing, e-service
Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process
Positons of trust:
- Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
- Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
- Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
- Vice Rector 2007-2009
- Head of the Department of Marketing 2002-2009.
- Programme Manager of the Master's Programme Business and Management 2016-
- Programme Director of the Master's Degree Programme in Marketing 2002-2013
- Member of the Hanken board 2007-2012
Visits abroad:
- 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
- 2004, two months visiting professor at Roskilde University, Denmark.
- 2008, two weeks, visiting professor at University of Liège, Belgium.
- 2012, one week, visiting professor at University of Gothenburg, Sweden.
- 2013, one week, visiting professor at Stockholm School of Economics, Sweden
Editorial Board Memberships:
- European Business Review
- European Journal of Marketing
- International Journal of Internet Marketing and Advertising
- International Journal of Retailing and Consumer Services
- Journal of Service Management
- Journal of Service Research
External evaluator, for example:
- Professor in Marketing, Norwegian School of Economics (NHH)
- Professor in Marketing and Strategy, University College of Southeast Norway
- Professor in International Marketing , Copenhagen Business School, Denmark
- Professor in Business Economics, Högskolan i Trollhättan, Uddevalla, Sweden
- Lecturer and Professorship in Service Management, Lund University,Sweden
- Lecturers in business studies at Karlstad University and Gothenburg University
- External evaluator of doctoral theses at Southern Cross University, University of New South Wales (Australia), University of Alicante (Spain), University of Karlstad (Sweden)
Publikationer
Technology readiness and the evaluation and adaption of self-service technologiesJournal of Retailing and Consumer Servicesvol. 13no. 3pp. 177-191
EU deregulation and dealer-supplier relations in automotive distributionJournal of Business & Industrial Marketingvol. 26no. 2pp. 115-131DOI: https://doi.org/10.1108/08858621111112294
Does relationship marketing improve customer relationship satisfaction and loyalty?International Journal of Bank Marketingvol. 24no. 4pp. 232-251http://dx.doi.org/10.1108/02652320610671333
Deregulation and supplier relations in automotive distributionhttp://www.hec.ulg.ac.be/FR/recherche/activites/working-papers/documents/WP_HECULG_20060807_Liljander_Semeijn_VanRiel_Polsa.pdf
Do Mobile CRM Services Appeal to Loyalty Program Customers?International Journal of E-Business Researchvol. 3no. 2pp. 24-40
Modeling Consumer Responses to an Apparel Store Brand: Store Image as a Risk ReducerJournal of Retailing and Consumer Servicesvol. 16no. 4pp. 281-290
Aktiviteter
Forskningsnämnden för Jan Wallanders och Tom Hedelius stiftelse samt Tore Browaldhs stiftelse (External organisation)( ..2019 - . . 2020)
University of Gothenburg (External organisation)( ..2019 - . . 2019)
Mats Alvesson(30 .10.2018 - 31. 10. 2018)
University of Vaasa (External organisation)( ..2018 - . . 2018)