Personer Veronica Liljander

Veronica Liljander



Mobile phone

+358 40 352 1288

Hanken room

F 2.20


Marknadsföring (Helsingfors)

Ekon. dr, företagsekonomi, Svenska handelshögskolan, Finland, 1995

Research interests: Consumer behavior, service marketing, e-service
Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process
Positons of trust:

  • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
  • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
  • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
  • Vice Rector 2007-2009
  • Head of the Department of Marketing 2002-2009.
  • Programme Manager of the Master's Programme Business and Management 2016-
  • Programme Director of the Master's Degree Programme in Marketing 2002-2013
  • Member of the Hanken board 2007-2012

Visits abroad:

  • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
  • 2004, two months visiting professor at Roskilde University, Denmark.
  • 2008, two weeks, visiting professor at University of Liège, Belgium.
  • 2012, one week, visiting professor at University of Gothenburg, Sweden.
  • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

Editorial Board Memberships:

  • European Business Review
  • European Journal of Marketing
  • International Journal of Internet Marketing and Advertising
  • International Journal of Retailing and Consumer Services
  • Journal of Service Management
  • Journal of Service Research

External evaluator, for example:

  • Professor in Marketing, Norwegian School of Economics (NHH)
  • Professor in Marketing and Strategy, University College of Southeast Norway
  • Professor in International Marketing , Copenhagen Business School, Denmark
  • Professor in Business Economics, Högskolan i Trollhättan, Uddevalla, Sweden
  • Lecturer and Professorship in Service Management, Lund University,Sweden
  • Lecturers in business studies at Karlstad University and Gothenburg University
  • External evaluator of doctoral theses at Southern Cross University, University of New South Wales (Australia), University of Alicante (Spain), University of Karlstad (Sweden)
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