23130-V Quantitative Research Methods for General Management, 5 sp

Fördjupade studier

In this course, quantitative research methods, their strengths and weaknesses, are discussed. The course takes off from univariate analyses such as t-test and ANOVA, and continues to multivariate analysis including MANOVA, Multiple regression, and Factor analysis. The statistical program SPSS is used in the course.


You have an understanding of quantitative research and philosophy of science as well as have skills to solve problems in the field of marketing, entrepreneurship, management and organization, and for theory building and testing purposes. You can plan and conduct quantitative studies and evaluate findings.

Efter avlagd kurs kan du: 
  • Decide on a suitable research approach given a specific research problem
  • Apply the chosen research approach in a given research context
  • Collect quantitative data
  • Use SPSS for quantitative data analysis
  • Formulate conclusions based on findings
  • Evaluate scientific results and research ethics
  • Understand the basic of philosophy of science
  • Communicate and present in writing the selected research design and findings
  • Understand implications of research for international and local society

The course is for students in the Marketing, Management and Entrepreneurship Track of the Master´s Programme in General Management.

Studerandes totala arbetsmängd: 

Student’s total workload: 134 hours divided into

  • Scheduled (contact) hours: 18 hours
  • Non-scheduled work: 116 hours

Teaching methods

  • Lectures
  • Discussions
  • Assignments
Litteratur och undervisningsmaterial: 

HAIR J F & BLACK W C & BABIN B J & ANDERSON R E & TATHAM R L: Multivariate data analysis. 7 ed. Prentice Hall, NJ. 2010

Selected chapters as specified by the instructor.

Examination och bedömning: 

Examination and assessment: 0-100 points

Written exam (50%)
Assignment (50 %)

In order to pass the whole course, the students need to pass both the written exam and the assignment.