23050-V International Business, 8 sp


The course is designed to provide students with a comprehensive understanding of international business, with a focus on international marketing and international management. The role of culture in international business activities is emphasized.

The course is given in cooperation with the subject Entrepreneurship, Management and Organisation.


You will gain profound knowledge of central models and concepts relating to international marketing and international management (such as, for example, concepts related to culture, different internationalization models, different modes of entry into international markets, expatriation).

Efter avlagd kurs kan du: 
  • identify alternative models of market entry, including import and export through intermediaries, contracting with suppliers and distributors, and foreign direct investment 
  • understand forces driving international business
  • differentiate strategies of international business in the context of global competition
  • detect fundamental differences among developed and developing countries

Knowledge corresponding to the introductory course in marketing (1123-V) or equivalent recommended.

Studerandes totala arbetsmängd: 

214 hours divided into
Scheduled (contact) hours: 40
Non-scheduled work: 174

  • Interactive lectures
  • Guest lectures
  • Seminars
  • Presentations
  • Essays
  • Written group assignment
Litteratur och undervisningsmaterial: 

Hill, C. W. (2007). International business. Competing in the global marketplace. 6th ed. Boston: Irwin McGraw-Hill. 2007 or later.

Hofstede, G. & Hofstede, G. J. (2005). Cultures and organzation. Software on the mind. 2nd ed.

Czinkota, M. R. & Ronkainen, I. A. (2004). International marketing. 7th ed. Ohio: Thomson/South-Western. 

Usunier, J. C. & Lee (2005). Marketing across cultures. 4th ed. New York: Financial Times Prentice Hall.

Examination och bedömning: 

Essays 20 %

Writen group assignment 50 %

Seminar and presentation attendance 20 %

Class activity 10 %

Rekommenderad tidpunkt: 

Bachelor level, second year

Motsvarande kurser: 

The course cannot be taken by students who have passed the course ‘Marknadsrelationer och internationell handel’ (code 23034) or ‘Internationella affärer och entreprenörskap’ (code 1837).

Fristående studier (Öppna universitetet, JOO och samarbeten): 

Open university quota: 3
Quota for JOO-students: 3

Ytterligare information: 

Passed assignments are valid only for the current academic year.