1891-V Research Methods in Business Studies, 8 sp
In this course we discuss different types of research approaches, their strengths and weaknesses, and how to plan for empirical studies. Qualitative and quantitative methods for analysis are employed in practice, and quality in finds discussed.
Students who follow the earlier study plan can complete the seminar course as 12 ECTS one last time during the academic year 2018-2019.
You have an understanding of qualitative and quantitative research approaches and philosophy of science as well as have skills to solve problems in the field of marketing, entrepreneurship, management and organization, and for theory building and testing purposes. You can plan and conduct quantitative and qualitative studies and evaluate findings.
- decide on a suitable research approach given a specific research problem
- apply the chosen research approach in a given research context, and
- use SPSS for quantitative data analysis, and
- content analysis for qualitative data analysis
- formulate conclusions based on findings
- communicate and present, orally and in writing, the findings
- evaluate scientific results and research ethics
- describe the basics of philosophy of science
The course is for students in the Marketing, Management and Entrepreneurship Track of the Master's Programme in General Management.
214 hours divided into
Scheduled (contact) hours: 26 hours
Non-scheduled work: 188 hours
Lectures, discussions, assignments
SAUNDERS M & LEWIS P & THORNHILL A: Research Methods for Business Students 7th ed. Pearson Education, Harlow. 2016.
HAIR J F & BLACK W C & BABIN B J & ANDERSON R E & TATHAM R L:
Multivariate data analysis. 6 ed. Prentice Hall, NJ. 2006 (or later)
PATTON M: Qualitative research & evaluation methods: integrating theory and practice. 4th edition. Los Angeles: Sage. 2015 (or later).
Articles and similar maximum 100 pages
Written exam (50 %) and assignment (50 %). In order to pass the course the student needs to pass both the written exam and the assignment.