Meri-Maaria Frig

My research is located at the intersection between media and sustainability. My focus lies in the role of media, journalists, and influencers in shaping and constructing sustainability and corporate social responsibility (CSR).

My research has been published in leading academic journals, including Business & Society, Journal of Business Ethics, and Journal of Consumer Culture. Additionally, I have contributed to Finnish peer-reviewed journals with a focus on media and communication.

My research interests encompass, for example, sustainability communication, CSR communication, climate change communication, cultural intermediaries, the hybrid media system, responsible marketing, and sustainable consumption. I teach CSR communication and media analysis methods in the Responsible Marketing course at Hanken.