Seminar of the Brand New-project
The brand image is increasingly created by customer experiences shared in social media. This means that the corporate management and marketers have less and less control over the brand image that prevails. Hence, staff in customer service has a key role in building the corporate brand image.
The seminar language is mainly Finnish.
To ensure a seat and coffee, please register to the seminar by October 12, 2017. Welcome!
Programme:
13:00 Opening
13:10 Key note: From brands with a heritage to corporate heritage brands, Nicholas Ind, Writer & Partner in Equilibrium Consulting, Norway
14:30 Corporate partners:
Henkilöstöjohtaja brändin johtajana - Kirsi Mettälä, henkilöstöjohtaja, Skanska
Tapiolan Lämmön henki - Lars-Erik Stenbacka, talousjohtaja, Tapiolan Lämpö
Isännöinnin brändimurros - Pekka Harjunkoski, Asiantuntija T&K, Isännöintiliitto
15:15 Researchers
Kolme oivallusta - Anne Rindell, Hanken, Virpi Roto, Aalto-yliopisto, Inka Lappalainen, VTT
15:45 Closing and launching of publications
Key note speaker:
Nicholas Ind is a writer and partner in Equilibrium Consulting. Nicholas has authored twelve books about corporate image and branding governance, Brand Desire (2016) as the latest one. He has worked on projects for adidas, Telia, Mexx, British Council, Foreign and Commonwealth Office, Unilever, Telenor, The Swedish National Theatre, and Unicef, among others. He is an Associate Professor at Kristiania University College and a Visiting Professor at ESADE, Barcelona and Edinburgh Napier University.