Studying marketing within the business and management specialisation in the Hanken Master's Programme will give you a competitive edge in a rapidly advancing world.

Why Marketing?

Studying marketing you will learn how to gather, analyze, and understand information & insights about customer behavior in diverse market contexts. You will also get the skills required to develop and manage the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding



In a nutshell

  • 120 credits, 2 years of full-time study
  • Language: English
  • Next application round opens: 1 November 2018
  • Degree: MSc in Economics and Business Administration
  • Location: Helsinki, Finland


Study structure

Year 1 Fall

Strategic and Sustainable Organisations
Supply Chain Risk and Resilience
Corporate Responsibility Across Business Studies
Service and Customer Management

Year 1 Spring

Advanced marketing courses

Year 2 Fall

Master's Thesis Seminar (can be taken in the summer to speed up graduation)
Free choice of language studies
Free choice of elective studies


Year 2 Spring

Opportunity for exchange studies abroad
Master's thesis

Graduation in June


Upon Graduation You Will Have

  • a solid foundation of management expertise, with market- and customer-oriented strategic thinking
  • be equipped with a variety of perspectives on corporate sustainability questions
  • the tools to apply independent and critical thinking to decision-making


Apply now!

Register in our application portal to apply, receive our newsletter and stay up to date with the application process.