Veronica Liljander

Veronica Liljander

Title: 
Professor
Title: 
Professor
Mobile phone: 
+358 40 352 1288
Hanken phone: 
288
Hanken room: 
F 2.20
E-mail: 
veronica.liljander@hanken.fi
Postal address: 
PB 479
00100
Helsingfors
Arkadiagatan 22
Unit/subject:

Marketing (Helsinki)

Enhet/ämne:

Marknadsföring (Helsingfors)

Office hours:
Thursday 10-11
Mottagningstid:
Torsdagar 10-11
Research Areas:
  • 512 Business and Management
Forskningsområden:
  • 512 Företagsekonomi
Short CV:

Professor of Marketing 2005-

Programme Manager of Master's Programme in Business and Management 2016-

Programme Director, Hanken, 2013-2016

Head of the Department of Marketing 2002-2009

First Vice Rector (Dean) of Hanken 2007-2009

Education

Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1995

Utbildning

Ekon. dr, företagsekonomi, Svenska handelshögskolan, Finland, 1995

Research description:

Research interests: Consumer behavior, service marketing, e-service

Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process

Positons of trust:

  • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
  • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
  • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
  • Vice Rector 2007-2009
  • Head of the Department of Marketing 2002-2009.
  • Programme Manager of the Master's Programme Business and Management 2016-
  • Programme Director of the Master's Degree Programme in Marketing 2002-2013
  • Member of the Hanken board 2007-2012

Visits abroad:

  • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
  • 2004, two months visiting professor at Roskilde University, Denmark.
  • 2008, two weeks, visiting professor at University of Liège, Belgium.
  • 2012, one week, visiting professor at University of Gothenburg, Sweden.
  • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

Editorial Board Memberships:

  • European Business Review
  • European Journal of Marketing
  • International Journal of Internet Marketing and Advertising
  • International Journal of Retailing and Consumer Services
  • Journal of Service Management
  • Journal of Service Research

External evaluator, for example:

  • Professor, Norwegian School of Economics (NHH),

    Research interests: Consumer behavior, service marketing, e-service

    Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process

    Positons of trust:

    • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
    • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
    • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
    • Vice Rector 2007-2009
    • Head of the Department of Marketing 2002-2009.
    • Programme Manager of the Master's Programme Business and Management 2016-
    • Programme Director of the Master's Degree Programme in Marketing 2002-2013
    • Member of the Hanken board 2007-2012

    Visits abroad:

    • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
    • 2004, two months visiting professor at Roskilde University, Denmark.
    • 2008, two weeks, visiting professor at University of Liège, Belgium.
    • 2012, one week, visiting professor at University of Gothenburg, Sweden.
    • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

    Editorial Board Memberships:

    • European Business Review
    • European Journal of Marketing
    • International Journal of Internet Marketing and Advertising
    • International Journal of Retailing and Consumer Services
    • Journal of Service Management
    • Journal of Service Research

    External evaluator, for example:

    • Professorship, Norwegian School of Economics (NHH),

      Research interests: Consumer behavior, service marketing, e-service

      Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process

      Positons of trust:

      • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
      • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
      • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
      • Vice Rector 2007-2009
      • Head of the Department of Marketing 2002-2009.
      • Programme Manager of the Master's Programme Business and Management 2016-
      • Programme Director of the Master's Degree Programme in Marketing 2002-2013
      • Member of the Hanken board 2007-2012

      Visits abroad:

      • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
      • 2004, two months visiting professor at Roskilde University, Denmark.
      • 2008, two weeks, visiting professor at University of Liège, Belgium.
      • 2012, one week, visiting professor at University of Gothenburg, Sweden.
      • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

      Editorial Board Memberships:

      • European Business Review
      • European Journal of Marketing
      • International Journal of Internet Marketing and Advertising
      • International Journal of Retailing and Consumer Services
      • Journal of Service Management
      • Journal of Service Research

      External evaluator, for example:

      • Professor in Marketing, Norwegian School of Economics (NHH)
      • Professor in Marketing and Strategy, University College of Southeast Norway
      • Professor in International Marketing , Copenhagen Business School, Denmark
      • Professor in Business Economics, Högskolan i Trollhättan, Uddevalla, Sweden
      • Lecturer and Professor in Service Management, Lund University,Sweden
      • Lecturers in business studies at Karlstad University and Gothenburg University
      • External evaluator of doctoral theses at Southern Cross University, University of New South Wales (Australia), University of Alicante (Spain), University of Karlstad (Sweden)
Forskningsbeskrivning:

Research interests: Consumer behavior, service marketing, e-service

Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process

Positons of trust:

  • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
  • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
  • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
  • Vice Rector 2007-2009
  • Head of the Department of Marketing 2002-2009.
  • Programme Manager of the Master's Programme Business and Management 2016-
  • Programme Director of the Master's Degree Programme in Marketing 2002-2013
  • Member of the Hanken board 2007-2012

Visits abroad:

  • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
  • 2004, two months visiting professor at Roskilde University, Denmark.
  • 2008, two weeks, visiting professor at University of Liège, Belgium.
  • 2012, one week, visiting professor at University of Gothenburg, Sweden.
  • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

Editorial Board Memberships:

  • European Business Review
  • European Journal of Marketing
  • International Journal of Internet Marketing and Advertising
  • International Journal of Retailing and Consumer Services
  • Journal of Service Management
  • Journal of Service Research

External evaluator, for example:

  • Professor in Marketing, Norwegian School of Economics (NHH)
  • Professor in Marketing and Strategy, University College of Southeast Norway
  • Professor in International Marketing , Copenhagen Business School, Denmark
  • Professor in Business Economics, Högskolan i Trollhättan, Uddevalla, Sweden
  • Lecturer and Professorship in Service Management, Lund University,Sweden
  • Lecturers in business studies at Karlstad University and Gothenburg University
  • External evaluator of doctoral theses at Southern Cross University, University of New South Wales (Australia), University of Alicante (Spain), University of Karlstad (Sweden)

Courses 2018-2019

23222-A Experiments in Marketing Experiments in Marketing (1.8.2018 - 1.9.2018)
23222-A Experiments in Marketing Experiments in Marketing (3.9.2018 - 8.12.2018)
23122 Research Skills Research Skills (22.10.2018 - 17.3.2019)
23222-A Experiments in Marketing Experiments in Marketing (21.1.2019 - 11.5.2019)
23222-A Experiments in Marketing Experiments in Marketing (22.5.2019 - 1.7.2019)

Publications

Eeva Helena Solja, Veronica Liljander, Magnus Söderlund 2018, 'Short Brand Stories on Packaging: An Examination of Consumer Responses' Psychology and Marketing, vol 35, no. 4, pp. 294-306. http://dx.doi.org/10.1002/mar.21087
Meri-Maaria Frig, Martin Fougère, Veronica Liljander, Pia Polsa 2016, 'Business Infomediary Representations of Corporate Responsibility' Journal of business ethics, vol 151, no. 2, pp. 337-351. http://dx.doi.org/10.1007/s10551-016-3200-0
Veronica Liljander, Johanna Gummerus, Magnus Söderlund 2015, 'Young consumers’ responses to suspected covert and overt blog marketing' Internet Research, vol 25, no. 4, pp. 610-632. http://dx.doi.org/10.1108/IntR-02-2014-0041