Staff Veronica Liljander

Veronica Liljander

Title
Professor
Mobile phone

+358 40 352 1288

Hanken room

F 2.20

Department

Marketing (Helsinki)

Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1995

Professor of Marketing 2005-
Programme Manager of Master's Programme in Business and Management 2016-
Programme Director, Hanken, 2013-2016
Head of the Department of Marketing 2002-2009
First Vice Rector (Dean) of Hanken 2007-2009

Research interests: Consumer behavior, service marketing, e-service
Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process
Positons of trust:

  • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
  • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
  • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
  • Vice Rector 2007-2009
  • Head of the Department of Marketing 2002-2009.
  • Programme Manager of the Master's Programme Business and Management 2016-
  • Programme Director of the Master's Degree Programme in Marketing 2002-2013
  • Member of the Hanken board 2007-2012

Visits abroad:

  • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
  • 2004, two months visiting professor at Roskilde University, Denmark.
  • 2008, two weeks, visiting professor at University of Liège, Belgium.
  • 2012, one week, visiting professor at University of Gothenburg, Sweden.
  • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

Editorial Board Memberships:

  • European Business Review
  • European Journal of Marketing
  • International Journal of Internet Marketing and Advertising
  • International Journal of Retailing and Consumer Services
  • Journal of Service Management
  • Journal of Service Research

External evaluator, for example:

  • Professor, Norwegian School of Economics (NHH),
    Research interests: Consumer behavior, service marketing, e-service
    Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process
    Positons of trust:
    • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
    • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
    • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
    • Vice Rector 2007-2009
    • Head of the Department of Marketing 2002-2009.
    • Programme Manager of the Master's Programme Business and Management 2016-
    • Programme Director of the Master's Degree Programme in Marketing 2002-2013
    • Member of the Hanken board 2007-2012

    Visits abroad:

    • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
    • 2004, two months visiting professor at Roskilde University, Denmark.
    • 2008, two weeks, visiting professor at University of Liège, Belgium.
    • 2012, one week, visiting professor at University of Gothenburg, Sweden.
    • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

    Editorial Board Memberships:

    • European Business Review
    • European Journal of Marketing
    • International Journal of Internet Marketing and Advertising
    • International Journal of Retailing and Consumer Services
    • Journal of Service Management
    • Journal of Service Research

    External evaluator, for example:

    • Professorship, Norwegian School of Economics (NHH),
      Research interests: Consumer behavior, service marketing, e-service
      Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process
      Positons of trust:
      • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
      • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
      • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
      • Vice Rector 2007-2009
      • Head of the Department of Marketing 2002-2009.
      • Programme Manager of the Master's Programme Business and Management 2016-
      • Programme Director of the Master's Degree Programme in Marketing 2002-2013
      • Member of the Hanken board 2007-2012

      Visits abroad:

      • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
      • 2004, two months visiting professor at Roskilde University, Denmark.
      • 2008, two weeks, visiting professor at University of Liège, Belgium.
      • 2012, one week, visiting professor at University of Gothenburg, Sweden.
      • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

      Editorial Board Memberships:

      • European Business Review
      • European Journal of Marketing
      • International Journal of Internet Marketing and Advertising
      • International Journal of Retailing and Consumer Services
      • Journal of Service Management
      • Journal of Service Research

      External evaluator, for example:

      • Professor in Marketing, Norwegian School of Economics (NHH)
      • Professor in Marketing and Strategy, University College of Southeast Norway
      • Professor in International Marketing , Copenhagen Business School, Denmark
      • Professor in Business Economics, Högskolan i Trollhättan, Uddevalla, Sweden
      • Lecturer and Professor in Service Management, Lund University,Sweden
      • Lecturers in business studies at Karlstad University and Gothenburg University
      • External evaluator of doctoral theses at Southern Cross University, University of New South Wales (Australia), University of Alicante (Spain), University of Karlstad (Sweden)
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