Veronica Liljander

Veronica Liljander

Title: 
Professor
Title: 
Professor
Mobile phone: 
+358 40 352 1288
Hanken phone: 
288
Hanken room: 
F 2.20
E-mail: 
veronica.liljander@hanken.fi
Postal address: 
PB 479
00100
Helsingfors
Arkadiagatan 22
Unit/subject:

Marketing (Helsinki)

Enhet/ämne:

Marknadsföring (Helsingfors)

Office hours:
Thursday 10-11
Mottagningstid:
Torsdagar 10-11
Research Areas:
  • 512 Business and Management
Forskningsområden:
  • 512 Företagsekonomi
Short CV:

Professor of Marketing 2005-

Programme Manager of Master's Programme in Business and Management 2016-

Programme Director, Hanken, 2013-2016

Head of the Department of Marketing 2002-2009

First Vice Rector (Dean) of Hanken 2007-2009

Education

Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1995

Utbildning

Ekon. dr, företagsekonomi, Svenska handelshögskolan, Finland, 1995

Research description:

Research interests: Consumer behavior, service marketing, e-service

Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process

Positons of trust:

  • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
  • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
  • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
  • Vice Rector 2007-2009
  • Head of the Department of Marketing 2002-2009.
  • Programme Manager of the Master's Programme Business and Management 2016-
  • Programme Director of the Master's Degree Programme in Marketing 2002-2013
  • Member of the Hanken board 2007-2012

Visits abroad:

  • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
  • 2004, two months visiting professor at Roskilde University, Denmark.
  • 2008, two weeks, visiting professor at University of Liège, Belgium.
  • 2012, one week, visiting professor at University of Gothenburg, Sweden.
  • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

Editorial Board Memberships:

  • European Business Review
  • European Journal of Marketing
  • International Journal of Internet Marketing and Advertising
  • International Journal of Retailing and Consumer Services
  • Journal of Service Management
  • Journal of Service Research

External evaluator, for example:

  • Professor, Norwegian School of Economics (NHH),

    Research interests: Consumer behavior, service marketing, e-service

    Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process

    Positons of trust:

    • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
    • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
    • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
    • Vice Rector 2007-2009
    • Head of the Department of Marketing 2002-2009.
    • Programme Manager of the Master's Programme Business and Management 2016-
    • Programme Director of the Master's Degree Programme in Marketing 2002-2013
    • Member of the Hanken board 2007-2012

    Visits abroad:

    • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
    • 2004, two months visiting professor at Roskilde University, Denmark.
    • 2008, two weeks, visiting professor at University of Liège, Belgium.
    • 2012, one week, visiting professor at University of Gothenburg, Sweden.
    • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

    Editorial Board Memberships:

    • European Business Review
    • European Journal of Marketing
    • International Journal of Internet Marketing and Advertising
    • International Journal of Retailing and Consumer Services
    • Journal of Service Management
    • Journal of Service Research

    External evaluator, for example:

    • Professorship, Norwegian School of Economics (NHH),

      Research interests: Consumer behavior, service marketing, e-service

      Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process

      Positons of trust:

      • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
      • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
      • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
      • Vice Rector 2007-2009
      • Head of the Department of Marketing 2002-2009.
      • Programme Manager of the Master's Programme Business and Management 2016-
      • Programme Director of the Master's Degree Programme in Marketing 2002-2013
      • Member of the Hanken board 2007-2012

      Visits abroad:

      • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
      • 2004, two months visiting professor at Roskilde University, Denmark.
      • 2008, two weeks, visiting professor at University of Liège, Belgium.
      • 2012, one week, visiting professor at University of Gothenburg, Sweden.
      • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

      Editorial Board Memberships:

      • European Business Review
      • European Journal of Marketing
      • International Journal of Internet Marketing and Advertising
      • International Journal of Retailing and Consumer Services
      • Journal of Service Management
      • Journal of Service Research

      External evaluator, for example:

      • Professor in Marketing, Norwegian School of Economics (NHH)
      • Professor in Marketing and Strategy, University College of Southeast Norway
      • Professor in International Marketing , Copenhagen Business School, Denmark
      • Professor in Business Economics, Högskolan i Trollhättan, Uddevalla, Sweden
      • Lecturer and Professor in Service Management, Lund University,Sweden
      • Lecturers in business studies at Karlstad University and Gothenburg University
      • External evaluator of doctoral theses at Southern Cross University, University of New South Wales (Australia), University of Alicante (Spain), University of Karlstad (Sweden)
Forskningsbeskrivning:

Research interests: Consumer behavior, service marketing, e-service

Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process

Positons of trust:

  • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
  • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
  • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
  • Vice Rector 2007-2009
  • Head of the Department of Marketing 2002-2009.
  • Programme Manager of the Master's Programme Business and Management 2016-
  • Programme Director of the Master's Degree Programme in Marketing 2002-2013
  • Member of the Hanken board 2007-2012

Visits abroad:

  • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
  • 2004, two months visiting professor at Roskilde University, Denmark.
  • 2008, two weeks, visiting professor at University of Liège, Belgium.
  • 2012, one week, visiting professor at University of Gothenburg, Sweden.
  • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

Editorial Board Memberships:

  • European Business Review
  • European Journal of Marketing
  • International Journal of Internet Marketing and Advertising
  • International Journal of Retailing and Consumer Services
  • Journal of Service Management
  • Journal of Service Research

External evaluator, for example:

  • Professor in Marketing, Norwegian School of Economics (NHH)
  • Professor in Marketing and Strategy, University College of Southeast Norway
  • Professor in International Marketing , Copenhagen Business School, Denmark
  • Professor in Business Economics, Högskolan i Trollhättan, Uddevalla, Sweden
  • Lecturer and Professorship in Service Management, Lund University,Sweden
  • Lecturers in business studies at Karlstad University and Gothenburg University
  • External evaluator of doctoral theses at Southern Cross University, University of New South Wales (Australia), University of Alicante (Spain), University of Karlstad (Sweden)

Publications

Eeva Helena Solja, Veronica Liljander, Magnus Söderlund 2018, 'Short Brand Stories on Packaging: An Examination of Consumer Responses' Psychology and Marketing, vol 35, no. 4, pp. 294-306. http://dx.doi.org/10.1002/mar.21087
Meri-Maaria Frig, Martin Fougère, Veronica Liljander, Pia Polsa 2016, 'Business Infomediary Representations of Corporate Responsibility' Journal of business ethics, pp. 1-15. http://dx.doi.org/10.1007/s10551-016-3200-0
Veronica Liljander, Johanna Gummerus, Magnus Söderlund 2015, 'Young consumers’ responses to suspected covert and overt blog marketing' Internet Research, vol 25, no. 4, pp. 610-632. http://dx.doi.org/10.1108/IntR-02-2014-0041