Staff Johanna Frösén
Doctor of Science (Economics and Business Administration), Business Economics, Helsinki School of Economics, Finland, 2013
2019,'Examining the link between marketing controls and firm performance',Journal of Business Research,https://doi.org/10.1016/j.jbusres.2019.01.021
2019,'Developing Analytical Capabilities in Marketing: Challenges Associated with Usage of Unstructured Data',
2018,'Designing Effective Customer Feedback Systems',vol. 29,
2018,'Service solutions in professional services – a study of law firms',pp. 147-153.
2017,'The Role of Formal and Informal Marketing Controls in Enhancing Market-Focused Learning and Firm Performance',
2017,'Customer orientation as a multidimensional construct: Evidence from the Russian markets',Journal of Business Research,vol. 86,no. May,pp. 457-467.https://doi.org/10.1016/j.jbusres.2017.10.040