Staff Johanna Frösén

Johanna Frösén

Title
Associate Professor in marketing
Mobile phone

+358 50 304 3835

Department

Marketing (Helsinki)

Doctor of Science (Economics and Business Administration), Business Economics, Helsinki School of Economics, Finland, 2013

23129 Marketing Analytics, Hki( - )
Latest publications
Johanna Frösén, Jaakko Aspara, Matti Jaakkola, Jukka Luoma, Henrikki Tikkanen2018,'Configuring Business Process Capabilities for High Profitability',
Johanna Frösén, Jochen Wirtz2018,'Designing Effective Customer Feedback Systems',vol. 29,
Kristina Heinonen, Johanna Frösén, M. Gnusowski2018,'Service solutions in professional services – a study of law firms',pp. 147-153.
Johanna Frösén, Jukka Luoma, Matti Jaakkola2018,'Marketing Analytics as an Organizational Capability',
Johanna Frösén, Maria Smirnova, Vera Rebiazina2017,'Customer orientation as a multidimensional construct: Evidence from the Russian markets',Journal of Business Research,vol. 86,no. May,pp. 457-467.https://doi.org/10.1016/j.jbusres.2017.10.040
Johanna Frösén, Jaakko Aspara, Jukka Luoma, Matti Jaakkola, Henrikki Tikkanen2016,'What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement',Journal of Marketing,vol. 80,no. 3,pp. 60-78.https://doi.org/10.1509/jm.15.0153
Johanna Frösén, Jaakko Aspara, Matti Jaakkola, Henrikki Tikkanen, Antti Vassinen, Petri Parvinen2016,'Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment',Journal of Marketing Management,vol. 32,no. 13-14,pp. 1359-1385.https://doi.org/10.1080/0267257X.2016.1181098