Maria Holmlund-Rytkönen

Maria Holmlund-Rytkönen

Professor i marknadsföring
Professor in Marketing
Mobile phone: 
+358 40 352 1396
Hanken phone: 
Hanken room: 
F 2.23
Postal address: 
PB 479

Marketing (Helsinki)


Marknadsföring (Helsingfors)

  • 512 Företagsekonomi
  • Marknadsföring
Short CV:

Full professor of marketing October 1, 2008- 


Programme Director at Hanken School of Economics 2018-2020


Head of marketing department (subjects: marketing, supply chain management and social responsibility) January 1, 2013 - December 31, 2015, January 1, 2010 - December 31, 2012.  


Hanken School of Economics, Department of Marketing CERS-Centre for Relationship Marketing and Service Management PO BOX 479, FIN-00101 HELSINKI, Finland Visiting adress Arkadiankatu 22, Helsinki Tel. +358-(0)9-431 33 396, gsm +358-(0)40-3521 396, fax +358-(0)9-431 33 287. E-mail

Kort CV:


Mera utförlig information finns på engelska sidorna


Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1998


Ekon. dr, företagsekonomi, Hanken Svenska handelshögskolan, Finland, 1998

Additional Education Information
Reception 2019 by appointment, Arkadia building 2nd floor.


Courses 2019-2020

PhD level

62339 Service and Relationship Management

62349 Advancing Skills in Marketing Research

62340 Evolution of Marketing Theory



Associate editor, Service Research, Journal of Business Research.

Special issue co-editor: Advancing Qualitative Research Methodology in Service Research. In Journal of Services Marketing. Submission deadline was December 1, 2018. 

Special issue co-editor: The Blurring Boundaries between B2B Actors and Consumers in the Supply Chains/Networks of Digitalizing Business Models in Industrial Marketing Management. Submission deadline was March 1, 2018. 



Mental models in business.

Relationship dynamics: Initiation of business-to-business relationships, and Relationship ending.

Service transition: Services in an industrial setting, and Challenges when transforming from a manufacturing to a service-oriented industrial company.

Consumer buying: Buying behaviour of different products and among different buyer groups.


Google.scholar citation

Hanken's database HARIS containing publications and research activities 


International Fellow of CTF Centrum for Tjänsteforskning, Service Research Center at Karlstad University.

Editorial board member of scientific journals: Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, Journal of Service Management (previously International Journal of Service Industry Management).




Robert Ciuchita, Maria Holmlund, Annika Ravald, Panagiotis Sarantopoulos, Yves Van Vaerenbergh, Francisco Villarroel-Ordenes, Mohamed Zaki 2019, 'A Strategic Framework for Understanding and Managing Customer Experience Feedback'
Maria Holmlund, Tore Strandvik, Ilkka Lähteenmäki 2019, 'Market Innovation in Service Business'
Jaana Tähtinen, Maria Holmlund 2018, 'Business Relationship Dynamics as Duality of Stability and Change' vol 10,
Maria Holmlund, Tore Strandvik, Ilkka Lähteenmäki 2018, 'Market Dynamics as a Managerial Sensemaking Issue'
Ute Braun, Elisabeth Brüggen, Jens Hogreve, Maria Holmlund, Sertan Kabadayi 2018, 'Unveiling What Actually Drives Financial Well-Being'