23222-D Literature course in Marketing, 5 cr

Advanced studies
Teaching language: 
Course Description: 

This literature course is intended for students who wish to deepen their knowledge in a selected sub-area of marketing theory/discipline. The course consists of several alternative reading packages that cover different areas of marketing, as listed on the course homepage in Moodle. Participants have to select one reading package when registering for the course, indicating their choice by entering the name of the reading package and examiner (please see the list in Moodle) in the box ‘Tilläggsuppgifter’/ ’Further information’ in WebOodi. Registrations will not be valid without this information.

The course can be completed only once with one reading package (i.e., you cannot complete the course twice or more with two or more reading packages). Note also that in addition to this course, only one other course of the code 23222 can be included into your marketing major studies (Additional ones can be included into elective studies, though.)

Learning Goal: 

You have a good understanding of the current state of knowledge within a selected area of marketing theory/discipline.

After completing the course, you will be able to: 
  • critically analyze a selected body of knowledge in a sub-discipline of marketing

Bachelor's degree, and passed courses in (a) principles of marketing and (b) consumer behavior.

Total Student Workload: 

134 hours divided into
Scheduled (contact) hours: 0
Non-scheduled work: 134



Literature and Course Material: 

Choose one reading package from the five options below. Literature listed under each option.

1. Responsible marketing (examiner Pia Polsa)
• About 25 articles to be announced in Moodle.

2. Destination Development, Tourism and Hospitality Marketing (examiner Peter Björk)
• About 25 articles to be announced in Moodle

3. Technology and customer relations (examiner Johanna Gummerus)
• About 25 articles to be announced in Moodle

4. Strategic marketing and innovation (examiner Jaakko Aspara)
• About 25 articles to be announced in Moodle 


Written exam (essay questions) as 3-hour e-exam.

Equivalent Courses: 

Major subject students in Marketing can include a maximum of two of the self-study courses (23222-A, 23222-B-V, 23222-C or 23222-D) in their major subject studies.

Students who have completed the earlier literature course (8 ECTS, course code 23075) cannot take this course.