Courses Qualitative Research Methods in Business Studies

23113 Qualitative Research Methods in Business Studies , 5 sp

Advanced studies
Teaching language
Course description

This course has obtained top evaluations

Qualitative research methods are increasingly used in both academic and practical market, supply chain, and management research. Therefore, it is crucial to master these methods in order to be able to apply them and to critically evaluate qualitative research conducted by others. The course will cover inductive and deductive approaches and it presents the variety of different qualitative philosophies. It focuses on ethnography and analysis based on grounded theory but informs also other ways of doing reseach like themtic analysis and case studies. When it comes to the quality trustworthiness is presented but other ways of looking at the quality of research is given as alternatives. 

The course is based on assignments that aim to improve your ability to use, analyse and document qualitative research, to demonstrate your knowledge of the methods literature and its application in practice.

Learning Goal

You have an understanding of qualitative research approaches and philosophy of science as well as you have skills to solve problems in the field of business studies and for a theory building purposes. 

After completing the course, you will be able to
  • define, describe, and select qualitative methods
  • collect qualitative data such as interviews, observations, photos, videos, and narratives and apply these methods to your own work
  • analyze and interpret qualitative raw data
  • formulate conclusions based on the scientific results
  • evaluate, criticize, and judge the scientific results and research ethicsunderstand the basics of philosophy of science
  • communicate and present in writing the selected research design and scientific results for the master thesis and for business purposes
  • understand implications of research for international and local society

Completed Bachelor's degree.


1) Literature studies before theme session, 2) Theme sessions voluntary (in class or from video), 3) Individual assignments (at home and online), 4) Feedback sessions voluntary (in class or from video), 4) Guest lecture voluntary (in class or from video), 5) Individual assignment improvement (at home or from video), 5) Non-graded in class activity.

Total Student Workload

134 hours divided into
Scheduled (contact) hours: 22 h
Non-scheduled work: 112 h


The examination consist of 3 individual assignments that can be written in Swedish or English plus some digital brief assignments.

Assignment 1 (sampling): 20%
Assignment 2 (observations and interviews): 30%
Assignment 3 (analysis and quality): 50%

Please note that written assignments will be checked for plagiarism.

All assignments are valid for one academic year, thereafter if the course is not completed it has to be retaken.

  • Patton, M. Q. (2015). Qualitative research & evaluation methods: integrating theory and practice. 4th edition. Thousand Oaks, California: Sage Publications, Inc.
  • Articles, maximum 178 pages.

Students who have completed the earlier methods course (8 ECTS, course code 23032) cannot take this course.