The Hanken Ambassadors

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The Hanken Ambassadors are a group of alumni that function as the University's ambassadors. The Ambassadors are an important part of Hanken's marketing and image building. The Hanken Ambassadors are role models for the students. Their primary task is to motivate students during their studies and to inspire students to plan their career and future. 

The Ambassadors can be met at the Career Evenings hosted by Hanken's Career Services. The Career Evenings provide a unique opportunity to meet and discuss a range of issues with some of Finland's top executives with a Hanken background. The Ambassadors also take part in the introduction day, graduations and the solemn conferment of degrees.

Chairman: Nella Ginman-Tjeder, Managing Director, Eira Hospital 

Nella Ginman-Tjeder 120x150Nella Ginman-Tjeder graduated from Hanken in 1983 with a M.Sc. (Econ.). Nella has over 20 years of broad international experience in strategic and operational management, marketing, brand building, creating and maintaining customer loyalty combined with extensive experience in e-commerce, online marketing and social media. Prior to her current position as managing director of Eira hospital, Nella developed and managed the Nordic activities as CEO for the Swiss photo company Ifolor. She has previously worked as Vice President and Country Manager of American Express, Director of Marketing Communications at Finpro as well as several years within Sanoma Group. Nella is also a board member of Atria Plc, Viking Malt and Siftelsen Arcada.

Max Alfthan, Executive Vice President, Marketing and Communications, KONE Corporation

alfthan_max_120.jpgMax Alfthan graduated from Hanken School of Economics in 1987 with a M.Sc. (Econ.). He majored in Marketing and has since then built his career in that area, gathering extensive experience of brands. Alfthan has held several senior management positions in marketing and communications, e.g. at Oy Sinebrychoff Ab, Amer Sports and most recently as Chief Strategy Officer at Fiskars, where he was instrumental in driving Fiskars’ transformation into an integrated consumer goods company. Since November 2014, Alfthan holds the position of Executive Vice President of Marketing and Communications and is also Member of the Executive Board at KONE Corporation. In 2014, Alfthan was named Chief Marketing Officer of the Year in Finland by the Finnish marketing and financial magazines Markkinointi & Mainonta and Talouselämä.

Anna Cox, Director, Financial Services, Valuation, PricewaterhouseCoopers

anna_cox_120.jpgAnna Cox graduated from Hanken in 2001 with a Master of Science degree and a major in Finance. During her studies, Anna was involved in IHD, International Helsinki Days. Since her graduation, Anna has established an international career in finance and has worked in Germany and England. Prior to her current position as Director of Financial Services, Valuations at PricewaterhouseCoopers in London, Anna worked at RWE Trading GmbH, Lehman Brothers and Bank of England with duties related to stock exchange and valuation, risk management and derivatives. 

Margaretha Cronstedt, Head of Sales and Partner, JLT Risk Solutions AB

margaretha_cronstedt120.jpgMargaretha ”Marga” Cronstedt graduated from Hanken in 1985 with a M.Sc. (Econ.). Marga is currently working as Head of Sales at JLT Risk Solutions AB in Sweden with corporate insurance and is also part of the leadership team. Before that she was responsible for the Finnish market at JLT. Marga has worked as a specialist in credit insurance and political risks as well as kidnap and ransom insurance over 20 years, primarily for large multinational companies. Previously she worked as a broker at Max Matthiessen Financial Services and Chartering Manager at Cool Carriers AB.

Malin Groop, Executive Director, Brand Development, Grow


Malin Groop graduated from Hanken in 1997 and has broad experience in brand development for many Nordic companies with a strong focus on international expansion. She has worked as a brand and communication strategist at leading agencies in Helsinki and Stockholm for more than ten years, and for four years as Global Marketing Director for Marimekko where she also was a board member. Today Malin works as Brand Development Director and General Manager at Grow.

Katarina Heikius, vd, Högskolestiftelsen i Österbotten

katarina_heikius120.jpgKatarina Heikius is since 2012 the General Manager for Högskolestiftelsen i Österbotten. Previous to her current position she was the development manager for the Municipality of Korsholm. She also has international experience from Estlander&Rönnlund where she worked as Sales Manager towards the European market. Katarina Heikius graduated from Hanken in 1995 with a M.Sc. (Econ.) majoring in financial economics. During her studies at Hanken she spent semesters abroad, in Japan and in Iceland. She has also studied Asian Trade and Culture in Singapore.

Niklas Karlström, CEO, Pico Brothers Ltd

niklas_karlstrom_120.jpgNiklas Karlström graduated from Hanken in 2006 with a M.Sc. degree and a major in finance. During his studies, Niklas was involved in organising International Helsinki Days. He was also a board member of both HankInvest and AIESEC. Today, Niklas is CEO of the software company Pico Brothers, which he co-founded in 2009. He has previously worked with sales at Wärtsilä and as product manager at Telenor Cinclus. As a curious entrepreneur Niklas likes high-flying ideas, which agrees well with the fact that he also holds a Private Pilot License. 

Patrik Kvikant, Managing Partner, Odgers Berndtson

kvikant_patrik_120.jpgPatrik Kvikant graduated from Hanken School of Economics with a M.Sc. (Econ.) in 1992, a Lic.Sc. (Econ) in 1995, and a Dr.Sc. (Econ) in 1998. He majored in Management and Organisation. Following his M.Sc. (Econ.), he was active as an entrepreneur and co-founded Cardinal Information Systems, a digital broadcasting solutions company. Kvikant joined the search industry in 1998, and was thus able to combine his passion for organisational behavior with his knowledge of the Finnish high-tech arena. Kvikant has extensive experience of leadership consultancy and executive search and previously worked for both Amrop and Heidrick & Struggles before joining Odgers Berndtson. Today, he is Managing Partner of Odgers Berndtson Finland, where he specialises in the Industrial and Technology sectors.

Noora Lintukangas, CEO, Linnuntie

noora_lintukangas_120.jpgNoora Lintukangas graduated from Hanken in 2001 with a Master of Science degree and a major in logistics. She is currently CEO for the communications company Linnuntie. Noora has over 15 years of experience from the media industry. Previously, she has worked as Editor-of-Chief of Acacom Media. In addition, Noora is a certified Kundaliniyoga instructor.

Daniel Pasternack, CEO, Elite Varainhoito Oyj


Daniel Pasternack graduated from Hanken in 1999 with a Master of Science degree and in 2002 with a Doctor of Philosophy degree and a major in Finance. Daniel has over over 15 years of leadership experience and is currently working as CEO for Elite Varainhoito Oy. Daniel co-founded Eufex Bank and has also researched and lectured at Hanken. 


Rasmus Roiha, Managing Director, Ohjelmistoyrittäjät ry

rasmus_roiha_120.jpgRasmus Roiha graduated from Hanken School of Economics with a B.Sc (Econ.) in 2008 and majored in Management and Organisation. In 2011, he received his Hanken Execeutive MBA-degree, where he specialised in Finance. During his studies in the 90s, Roiha was responsible for corporate relations in the Student Union, and also founded his first company Small Planet Ltd. Since then, Roiha has been an active entrepreneur within the information technology industry, e.g. as founder and partner of Iwa Labs, Laika Mobile Communication, Spot Digger and Email Factory. Today, Roiha is also Managing Director of Ohjelmistoyrittäjät ry and an advocate of the software industry in Finland, and also helps companies in the industry to grow by using his vast experience as an entrepreneur. For several years in a row, Roiha has been chosen as one of the 100 most influential persons within the Finnish IT industry. He has also been on several boards. 

Lisa Sounio-Ahtisaari, Branding, Sales & Product Development Executive

lisa_sounio-ahtisaari_120.jpgLisa Sounio-Ahtisaari graduated from Hanken School of Economics in 2000 with a M.Sc. (Econ.) and majored in Marketing. She also has a degree in International Design Business Management from Aalto University. Lisa has worked with sales, export, marketing and product development of Finnish design, e.g. as Brand Manager at Iittala. As an entrepreneur, she has been active as CEO and founder of her own communications agency Sonay, where she has collaborated with several large companies in Finland in different projects related to design and communication. She was also the co-founder of Dopplr, a social networking service that was later acquired by Nokia. Lisa has also been an active writer, both as a columnist for several magazines and as author of the book Brändikäs, where she recounts her experiences. She also gives lectures on entrepreneurship, brands and communication.

Dan-Ove Stenfors, Bank Manager, Aktia Plc

dan-ove_stenfors120.jpgDan-Ove Stenfors graduated from Hanken School of Economics with a M.Sc. (Econ.) in 2008 and majored in Entrepreneurship and Management. During his studies, Stenfors was active within the Student Union and Board as responsible of students’ social matters. He began his career in banking already then as a service advisor at Vasa Andelsbank and moved on to Chief of the local Aktia-office in Pörtom before graduation. Today, Stenfors has gathered extensive experience in banking and management and is since 2011 Bank Manager at Aktia, where he is in charge of five separate offices in the Ostrobothnia area. The position includes staff and sales management as well as financing and investment counselling for both private and corporate customers. Stenfors has for several years led the preparatory course for SSHV in the subject business economics and is also active as a mentor in the mentorship programme in Vaasa.

Mikael Still, Owner, VisionWorks Ab Oy


Mikael Still graduated from Hanken in 1985 with a M.Sc. (Econ.). He also has a degree in engineering (boat design) from the Southampton College of Technology (UK). Mikael is since 2012 owner of Transportation company VisionWorks. He has aslo been in charge of the financial department at Ahola Transport, Financial Advisory Services at KPMG and previous to that he worked as Investment Director at Oy Wedeco Management Ab, a capital investment company. Before that he worked as economic director and business area director at Oy Nautor Ab. These posts followed a period of about 10 years in economic administration at Wärtsilä. In 1976 he became world champion in ocean racing (¾ ton class).

Annika Sucksdorff, producer and co-owner, Helsinki-filmi

annika120_.jpgAnnika Sucksdorff graduated with a M.Sc. (Econ.) from Hanken School of Economics in 2003 and majored in Entrepreneurship and Management. During her studies, she was active within the Student Union both in CN and the Board and also worked in finance at WIP Asset Management. After an MBO from the Yellow Film & TV-group together with Aleksi Bardy in 2012, she is today co-owner of and producer at Helsinki-filmi Oy – one of the leading production companies in the Nordic countries, which has produced e.g. Napapiirin sankarit and Missä kuljimme kerran. Sucksdorff’s career in film production began during her exchange year 2001-2002 in the US as a Brittingham Viking Organization-scholar, where she also participated in MBA-courses in entrepreneurship. Sucksdorff is Chairman of the Board of Oy Victor Ek Ab, where her family has been the principal owner since its establishment in 1885. During 2010-2012, she was president of the Next-group in Perheyritysten liitto. In the general elections 2015, she was campaign manager for her fellow-student Christina Dahlblom.  

Annika Tidström, Research Doctor, University of Vaasa


Annika Tidström graduated from Hanken in 1999 with a M.Sc. (Econ.). She also holds an Ph.D. degree from Hanken in Vaasa in 2006. Tidström is also Docent at Åbo Akademi University, Department of International Marketing in 2011. She has previously worked as assistant at the Department of Management at Hanken in Vaasa and since August 2007, as a postdoctoral researcher at johtamisen yksikkö at Vaasa University. Annika is the program manager for the International Master's program in Strategic Management. To her areas of expertise include business networking, collaboration and competition between companies and conflicts between companies. She has published several scientific papers in many international journals. In 2011 she received the Finnish Economics Association award for best tutoring practices. Tidström has regularly, for over ten years, lectured on conflict management for companies and organizations.

Stefan Törnqvist, owner and CEO, Keep it Simple KIS AB


Stefan Törnqvist graduated from Hanken in 1989, with a major in Finance.  He also has an M.Sc in Technology from Helsinki University of Technology. Stefan has 25 years of experience from the finance industry, of which 17 years derive from Asset Management. He has previously been founding partner, CEO and member of the board of Ålandsbanken Asset Management (2000-2013), partner and head of investments at Gyllenberg Asset Management (1995-2000), CEO at Erik Selin Fond Ab, and placement specialist at Industrialiseringsfonden Ab. Stefan has also been on several boards. Since 2013, Stefan is CEO and owner of Keep it Simple KIS Ltd.

Annika Vainio, ‎Development and Purchasing Director, Snellman Group

annikavainio120.jpgAnnika Vainio graduated from Hanken School of Economics in 1993 and majored in Finance. She is currently working as Development and Purchasing Director at Snellman Group and is also a member of the executive boards of Snellman Meat Processing and Kokkikartano. Annika has led different business areas on executive level and has extensive experience of strategic development and change projects. For 15 years, she worked within Fazer Group, both as International Sales Director at Candyking and Purchasing Director at Fazer Group, among other things. Before joining Snellman, Annika managed a housebuilding project and served as Managing Director for Bellapipe Oy, where she focused on launching the company’s innovation in Germany. Annika will continue as Chairman of the Board for Bellapipe Oy.

Ann Wahlroos-Jaakkola, CEO, Picnic Yhtiöt Oy

Aann_wahlroos-jaakkola_120.jpgnn Wahlroos-Jaakkola graduated in 1979 with M.Sc. in Economics and Business Administration. Ann has a broad leadership experience of the restaurant- and consumer goods industries, and today she is the acting CEO of Picnic. She has an extensive knowledge of marketing strategy, sales and change leadership. Ann is a board member of La Torrefazione, Board Professionals Finland and Transmeri Oy.


Eva Wathén, Director CSR & Brand, Koskisen Oy

Eva WathénEva Wathén received a Hanken MBA-degree, specialised in Finance, in 2010. She also holds a MSc in Tourism Marketing from the University of Surrey. Since 2014, Wathén is the director of CSR and Brand at Koskisen Oy. Her career at Koskisen started directly after her time of studies, within the area of sales. Thereafter Wathén has advanced to sales manager and marketing development manager, as well as to several board member positions in the company. She is also a member of several other boards. Since 2012, Eva Wathén is also working as an entrepreneur within coaching and mentoring to other private entrepreneurs and key persons in family businesses.

Hanna Westman, Chief Economist,  Finnish Financial Stability Authority

hanna_westman_120.jpgHanna Westman graduated from Hanken in 1998 with finance as major and defended her doctoral thesis “Corporate governance in European banks – Essays on bank ownership” in 2009. Hanna has worked with questions related to banking, bank regulation, corporate governance and incentives as a management consultant at Gemini Consulting/Capgemini and senior economist and researcher at the Bank of Finland. Hanna has also worked with capital regulation and planning at Nordea. Currently, Hanna is Chief Economist at the Finnish Financial Stability Authority, a new independent agency that operates as Finland’s national resolution authority.