PhD Programme in Marketing
Hanken's doctoral students in marketing are also associated with the department's research centre CERS and work in close cooperation with the researchers and other doctoral students. CERS has four research focus areas:
- ”Customers and Relations”,
- ”Marketing logics and strategizing”,
- ”Business, market, and societal dynamics”,
- ”Marketing effectiveness and profitability”.
You can conduct research within these focus areas or choose your own, specialized field of research. As a doctoral student, you contribute to research in the marketing discipline as well as to how companies and managers think and work. Many of our doctoral students work in close contact with companies of different industries. Our graduated doctors move forward either (1) to pursue university careers as post-doctorate researchers, assistant professors or professors, or (2) to work in companies of different industries -- as specialists, consults, managers, executives or also as board members.
Practical information on PhD studies and how to apply:
Most of the work during your doctoral studies consists of a Doctoral dissertation that is either a monograph or a compilation of articles and/or essays you write on your chosen focus area. Professor Tore Strandvik describes here the doctoral studies in the subject Marketing.
As a doctoral student in marketing, we expect you to work independently and choose a field within Marketing that can be developed further. We like to see new thinking and challenging of existing theories, models and/or presumptions. If you want to take a look at dissertations that have been written by our former doctoral students, you can visit this page.
If you are interested or have questions, do not hesitate to contact Johanna Gummerus, Head of Subject Marketing, or the professors of the subject Jaakko Aspara, Tore Strandvik, Veronica Liljander, Maria Holmlund-Rytkönen, Kristina Heinonen or Peter Björk.