The Consumer Newsscape Project

The Consumer Newsscape Project researches how consumers use news in their everyday lives. What different types of experiences can news consumption lead to?

The term “newsscape” refers to the landscape of news sources that consumers utilize in their daily lives. Traditional media such as newspapers and TV-news have dominated in the past, but now we are facing a situation where consumers are increasingly able to pick, choose and individualize their own personal newsscapes.

The project studies news consumption in Finland and Sweden, and applies a service perspective to try to understand the role of news in peoples’ everyday lives. What are the implications for news services in the future?

For more information, write to karl-jacob.mickelsson@hanken.fi