Articles

On this page, there are presented the latest journal articles, authored or co-authored by researchers at CERS.

Recent publications

In the research database you will find all research activity.
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2019

2019 Johanna Gummerus, Michaela Marie-Louise Lipkin, Apramey Dube, Kristina Heinonen 'Technology in use - characterizing customer self-service devices (SSDS)' Journal of Services Marketing, vol 33, no. 1, pp. 44-56. https://doi.org/10.1108/JSM-10-2018-0292

2018

2018 Christian Grönroos 'Reforming public services' Public Management Review, vol 21, no. 5, pp. 775-788. https://doi.org/10.1080/14719037.2018.1529879
2018 Kristina Heinonen, Gustav Medberg 'Netnography as a tool for understanding customers' Journal of Services Marketing, vol 32, no. 6, pp. 657-679. https://doi.org/10.1108/JSM-08-2017-0294
2018 Kwesi Sakyi-Gyinae, Maria Holmlund 'What Do Business Customers Value? An Empirical Study of Value Propositions in a Servitization Context' Technology Innovation Management Review, vol 8, no. 5, pp. 36-43. https://doi.org/10.22215/timreview/1157
2018 Antti Talonen, Maria Holmlund, Tore Strandvik 'Mental models of customer ownership in the executive board' Journal of Co-operative Organization and Management, vol 6, no. 1, pp. 1-10. https://doi.org/10.1016/j.jcom.2018.02.001
2018 Tore Strandvik, Maria Holmlund, Ilkka Lähteenmäki '“One of These Days, Things are Going to Change!” How Do you Make Sense of Market Disruption?' Business Horizons, vol 61, no. 3, pp. 477-486. https://doi.org/10.1016/j.bushor.2018.01.014
2018 Maria Sandberg, Kristian Klockars, Kristoffer Bernhard Wilén 'Green growth or degrowth? Assessing the normative justifications for environmental sustainability and economic growth through critical social theory' Journal of Cleaner Production, vol 206, no. January 2019, pp. 133-141. https://doi.org/10.1016/j.jclepro.2018.09.175
2018 Hannele Kauppinen-Räisänen, Peter Björk, Alexandra Lönnström, Marie-Nathalie Jauffret 'How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper' Journal of Business Research, vol 84, no. March , pp. 72-81. https://doi.org/10.1016/j.jbusres.2017.11.012
2018 Jaakko Aspara, Kristina Wittkowski, Xueming Luo 'Types of intelligence predict likelihood to get married and stay married: Large-scale empirical evidence for evolutionary theory' Personality and Individual Differences, vol 122, no. 1, pp. 1-6. https://doi.org/10.1016/j.paid.2017.09.028

2017

2017 Maria M. Smirnova, Vera A. Rebiazina, Johanna Frösén 'Customer orientation as a multidimensional construct: Evidence from the Russian markets' Journal of Business Research, vol 86, no. May, pp. 457-467. https://doi.org/10.1016/j.jbusres.2017.10.040
2017 Carlos Diaz Ruiz, Maria Holmlund 'Actionable Marketing Knowledge: A Close Reading of Representation, Knowledge and Action in Market Research' Industrial Marketing Management, vol 66, no. October, pp. 172-180. https://doi.org/10.1016/j.indmarman.2017.08.005
2017 Henrik Virtanen, Peter Björk, Elin Sjöström 'Follow for follow: marketing of a start-up company on Instagram' Journal of Small Business and Enterprise Development, vol 24, no. 3, pp. 468-484. https://doi.org/10.1108/JSBED-12-2016-0202
2017 Christian Grönroos 'Relationship marketing readiness: theoretical background and measurement directions' Journal of Services Marketing, vol 31, no. 3, pp. 218-225. https://doi.org/10.1108/JSM-02-2017-0056
2017 Elisabeth C. Brüggen, Jens Hogreve, Maria Holmlund, Sertan Kabadayi, Martin Löfgren 'Financial Well-Being: A Conceptualization and Research Agenda' Journal of Business Research, vol 79, no. October, pp. 228-237. https://doi.org/10.1016/j.jbusres.2017.03.013
2017 Christian Kowalkowski, Heiko Gebauer, Bart Kamp, Glenn Parry 'Servitization and deservitization' Industrial Marketing Management, vol 60, no. January, pp. 4-10. https://doi.org/10.1016/j.indmarman.2016.12.007
2017 Christian Grönroos 'Relationship marketing and service: an update' Journal of Global Scholars of Marketing Science : Bridging Asia and the World, vol 27, no. 3, pp. 201-208 . https://doi.org/10.1080/21639159.2017.1318666
2017 Francesco Polese, Jaqueline Pels, Bård Tronvoll, Roberto Bruni, Luca Carrubbo 'A4A relationships' Journal of Service Theory and Practice, vol 27, no. 5, pp. 1040-1056. https://doi.org/10.1108/JSTP-05-2017-0085
2017 Bård Tronvoll, Tore Mysen 'Emosjoner i kundedrevet samskaping av tjenester' Magma: Econas tidsskrift for økonomi og ledelse, vol 4, pp. 50-58.
2017 Maria Sandberg 'Downsizing of Housing: Negotiating Sufficiency and Spatial Norms' Journal of Macromarketing, vol 38, no. 2, pp. 154-167. https://doi.org/10.1177/0276146717748355
2017 Helen Perks, Christian Kowalkowski, Lars Witell, Anders Gustafsson 'Network orchestration for value platform development' Industrial Marketing Management, vol 67, no. November, pp. 106-121. https://doi.org/10.1016/j.indmarman.2017.08.002
2017 Mario Kienzler, Christian Kowalkowski 'Pricing strategy' Journal of Business Research, vol 78, no. September, pp. 101-110. https://doi.org/10.1016/j.jbusres.2017.05.005
2017 Werner Kunz, Lerzan Aksoy, Yakov Bart, Kristina Heinonen, Sertan Kabadayi, Francisco Villaroel Ordenes, Marianna Sigala, David Diaz, Babis Theodoulidis 'Customer engagement in a Big Data world' Journal of Services Marketing, vol 31, no. 2, pp. 161-171. https://doi.org/10.1108/JSM-10-2016-0352
2017 Maria Jose del Rio Olivares, Kristina Wittkowski, Jaakko Aspara, Tomas Falk, Pekka Mattila 'Relational price discounts: Consumers' metacognitions and nonlinear effects of initial discounts on customer retention' Journal of Marketing, vol 82, no. 1, pp. 115-131. https://doi.org/10.1509/jm.16.0267
2017 Jaakko Aspara, Jan F. Klein, Xueming Luo, Henrikki Tikkanen 'The Dilemma of Service Productivity and Service Innovation: An Empirical Exploration in Financial Services' Journal of Service Research, vol 21, no. 2, pp. 249-262 . https://doi.org/10.1177/1094670517738368
2017 Henrik Virtanen, Åsa Hagberg-Andersson 'Orginizing for success: Finnish export partner groups in focus' Nordic Journal of Business, vol 66, no. 3, pp. 177-199.
2017 Erose Sthapit, Peter Björk, Dafnis N. Coudounaris 'Emotions elicited by local food consumption, memories, place attachment and behavioural intentions' Anatolia : An International Journal of Tourism and Hospitality Research, vol 28, no. 3, pp. 363-380. https://doi.org/10.1080/13032917.2017.1322111
2017 Federico Androdegari, Nicola Saccani, Christian Kowalkowski, Jyrki Vilo 'PSS business model conceptualization and application' Production Planning & Control, vol 28, no. 15, pp. 1251-1263. https://doi.org/10.1080/09537287.2017.1363924

2016

2016 Meri-Maaria Frig, Martin Fougère, Veronica Liljander, Pia Polsa 'Business Infomediary Representations of Corporate Responsibility' Journal of Business Ethics, vol 151, no. 2, pp. 337-351. https://doi.org/10.1007/s10551-016-3200-0
2016 Maria Holmlund, Tore Strandvik, Ilkka Lähteenmäki 'Digitalization Challenging Institutional Logics: Top Executive Sensemaking of Service Business Change' Journal of Service Theory and Practice, vol 27, no. 1, pp. 219-236. https://doi.org/10.1108/JSTP-12-2015-0256
2016 Catharina Koskull von, Tore Strandvik, Bård Tronvoll 'Emotional Strategizing in Service Innovation' Management Decision, vol 54, no. 2, pp. 270-287. https://doi.org/10.1108/MD-06-2014-0339
2016 Karl-Jacob Mickelsson '"Running Is My Boyfriend": Consumers’ Relationships with Activities' Journal of Services Marketing, vol 31, no. 1, pp. 24-33. https://doi.org/10.1108/JSM-03-2016-0108
2016 Johanna Frösén, Matti Jaakkola, Iya Churakova, Henrikki Tikkanen 'Effective forms of market orientation across the business cycle' Industrial Marketing Management, vol 52, no. January, pp. 91-99. https://doi.org/10.1016/j.indmarman.2015.05.012
2016 Magnus Söderlund 'Mere employee presence and its impact on customer satisfaction' Psychology and Marketing, vol 33, no. 6, pp. 449-464. https://doi.org/10.1002/mar.20890
2016 Åke Finne, Christian Grönroos 'Communication-in-use: Customer-integrated marketing communication' European Journal of Marketing, vol 51, no. 3, pp. 445-463. https://doi.org/10.1108/EJM-08-2015-0553
2016 Maria Holmlund, Christian Kowalkowski, Sergio Biggemann 'Organizational Behavior in Innovation, Marketing, and Purchasing in Business Service Contexts' Journal of Business Research, vol 69, no. 7, pp. 2457-2462. https://doi.org/10.1016/j.jbusres.2016.02.014
2016 Johanna Frösén, Jukka Luoma, Matti Jaakkola, Henrikki Tikkanen, Jaakko Aspara 'What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement' Journal of Marketing, vol 80, no. 3, pp. 60-78. https://doi.org/10.1509/jm.15.0153
2016 Christian Grönroos 'Internationalization strategies for services: a retrospective' Journal of Services Marketing, vol 30, no. 2, pp. 129-132. https://doi.org/10.1108/JSM-11-2015-0354
2016 Matti Jaakkola, Johanna Frösén, Henrikki Tikkanen, Jaakko Aspara, Antti Vassinen, Petri Parvinen 'Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment' Journal of Marketing Management, vol 32, no. 13-14, pp. 1359-1385. https://doi.org/10.1080/0267257X.2016.1181098
2016 Christian Kowalkowski, Heiko Gebauer, Rogelio Oliva 'Service growth in product firms' Industrial Marketing Management, vol 60, no. January, pp. 82-88. https://doi.org/10.1016/j.indmarman.2016.10.015

2015

2015 Fredrik Nordin, Annika Ravald 'Managing relationship gaps: A practitioner perspective' Journal of Business Research, vol 69, no. 7, pp. 2490-2497. https://doi.org/10.1016/j.jbusres.2016.02.018
2015 Anne Rindell, Fernando Pinto Santos, Ana Pinto de Lima 'Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage' Journal of Brand Management, vol 22, no. June/July, pp. 467-484. https://doi.org/10.1057/bm.2015.20
2015 Veronica Liljander, Johanna Gummerus, Magnus Söderlund 'Young consumers’ responses to suspected covert and overt blog marketing' Internet Research, vol 25, no. 4, pp. 610-632. https://doi.org/10.1108/IntR-02-2014-0041
2015 Ritu Narang, Pia Polsa, Alabi Soneye, Wei Fuxiang 'Atmosphere and service quality impact on healthcare outcome' International Journal of Health Care Quality Assurance, vol 28, no. 2, pp. 129-140. https://doi.org/10.1108/IJHCQA-12-2013-0142
2015 Jaakko Aspara, Amitav Charkavarti, Arvid O. I. Hoffmann 'Focal versus background goals in consumer financial decision-making: Trading off financial returns for self-expression?' European Journal of Marketing, vol 49, no. 7/8, pp. 1114-1138. https://doi.org/10.1108/EJM-04-2014-0244
2015 Kristina Heinonen, Tore Strandvik 'Customer-dominant logic: foundations and implications' Journal of Services Marketing, vol 29, no. 6/7, pp. 472-484. https://doi.org/10.1108/JSM-02-2015-0096
2015 Christian Kowalkowski, Charlotta Windahl, Daniel Kindström, Heiko Gebauer 'What service transition?' Industrial Marketing Management, vol 44, no. 2, pp. 59-69. https://doi.org/10.1016/j.indmarman.2015.02.016
2015 Christian Grönroos, Katri Ojasalo 'Service productivity as mutual learning' International Journal of Quality and Service Sciences, vol 7, no. 2-3, pp. 296-311. https://doi.org/10.1108/IJQSS-03-2015-0035
2015 Per Skålén, Johanna Gummerus, Catharina von Koskull, Peter Magnusson 'Exploring value propositions and service innovation' Journal of the Academy of Marketing Science, vol 43, no. 2, pp. 137-158. https://doi.org/10.1007/s11747-013-0365-2
2015 Danilo Brozovic, Annika Ravald, Fredrik Nordin 'Making sense of service dynamics: the honeybee metaphor' Journal of Services Marketing, vol 29, no. 6/7, pp. 634-644. https://doi.org/10.1108/JSM-01-2015-0046
2015 Jaakko Aspara, Arvid Hoffmann 'Selling losers and keeping winners' Marketing Letters, vol 26, no. 2, pp. 201-211. https://doi.org/10.1007/s11002-013-9275-9

2014

2014 Peter Björk, Hannele Kauppinen-Räisänen 'Contemporary insights to the dynamic pre-trip information sourcing behaviour' Tourism and Hospitality Research, vol 15, no. 1, pp. 39-53. https://doi.org/10.1177/1467358414553871
2014 Magnus Söderlund, Veronica Liljander, Johanna Gummerus, Pia Maria Hellman, Michaela Lipkin, Eeva-Liisa Oikarinen, Marianne Sepp, Karina Töndevold 'Preferential treatment in the service encounter' Journal of Service Management, vol 25, no. 4, pp. 512-530. https://doi.org/10.1108/JOSM-02-2014-0048
2014 Tore Strandvik, Maria Holmlund, Christian Grönroos 'The Mental Footprint of Marketing in the Boardroom' Journal of Service Management, vol 25, no. 2, pp. 241-252. https://doi.org/10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf
2014 Christian Grönroos, Johanna Gummerus 'The service revolution and its marketing implications: Service logic versus service-dominant logic' Managing Service Quality, vol 24, no. 3, pp. 206 - 229. https://doi.org/10.1108/MSQ-03-2014-0042
2014 Gustav Medberg, Kristina Heinonen 'Invisible value formation: a netnography in retail banking' International Journal of Bank Marketing, vol 32, no. 6, pp. 590-607. https://doi.org/10.1108/IJBM-03-2014-0041
2014 Bo Edvardsson, Christian Kowalkowski, Tore Strandvik, Päivi Voima 'Negative critical waves in business relationships' Journal of Business & Industrial Marketing, vol 29, no. 4, pp. 284-294. https://doi.org/10.1108/JBIM-08-2013-0159
2014 Hannele Kauppinen-Räisänen, Anne Rindell, Charlotta Åberg 'Conveying conscientiousness: Exploring environmental images across servicescapes' Journal of Retailing and Consumer Services, vol 21, no. 4, pp. 520-528. https://doi.org/10.1016/j.jretconser.2014.04.001
2014 Juho Petteri Huhtala, Antti Sihvonen, Johanna Frösén, Matti Jaakkola, Henrikki Tikkanen 'Market orientation, innovation capability and business performance' Baltic Journal of Management, vol 9, no. 2, pp. 134-152. https://doi.org/10.1108/BJM-03-2013-0044
2014 Carlos Diaz Ruiz, Christian Kowalkowski 'Market representations in industrial marketing' Industrial Marketing Management, vol 43, no. 6, pp. 1026-1034. https://doi.org/10.1016/j.indmarman.2014.05.015
2014 Maria Åkesson, Bo Edvardsson, Bård Tronvoll 'Customer experience from a self-service system perspective' Journal of Service Management, vol 25, no. 5, pp. 677-698. https://doi.org/10.1108/JOSM-01-2013-0016
2014 Michelle Andrews, Xueming Luo, Zheng Fang, Jaakko Aspara 'Cause marketing effectiveness and the moderating role of price discounts' Journal of Marketing, vol 78, no. 6, pp. 120-142. https://doi.org/10.1509/jm.14.0003
2014 Jaakko Aspara, Kalle Pajunen, Henrikki Tikkanen, Risto Tainio 'Explaining corporate short-termism' Socio-Economic Review, vol 12, no. 4, pp. 667-693. https://doi.org/10.1093/ser/mwu019
2014 Xueming Luo, Michelle Andrews, Song Yiping , Jaakko Aspara 'Group-buying deal popularity' Journal of Marketing, vol 78, no. 2, pp. 20-33. https://doi.org/10.1509/jm.12.0422
2014 Hannele Kauppinen-Räisänen, Johanna Gummerus, Catharina von Koskull, Åke Finne, Anu Helkkula, Christian Kowalkowski, Anne Rindell 'Am I worth it? Gifting myself with luxury' Journal of Fashion Marketing and Management, vol 18, no. 2, pp. 112-132. https://doi.org/10.1108/JFMM-04-2013-0062
2014 Xueming Luo, Ran Zhang, Weining Zhang, Jaakko Aspara 'Do institutional investors pay attention to customer satisfaction, and why?' Journal of the Academy of Marketing Science, vol 42, no. 2, pp. 119-136. https://doi.org/10.1007/s11747-013-0342-9
2014 Jaakko Aspara, Aula Hanna-Mari, Janne Tienari, Henrikki Tikkanen 'Struggles in organizational attempts to adopt new branding logics' Consumption, Markets and Culture, vol 17, no. 6, pp. 522-552. https://doi.org/10.1080/10253866.2013.876347
2014 Hannu Saarijärvi, Christian Grönroos, Hannu Kuusela 'Reverse use of customer data' Journal of Services Marketing, vol 28, no. 7, pp. 529-537. https://doi.org/10.1108/JSM-05-2013-0111
2014 Jaakko Aspara, Bram Van Den Bergh 'Naturally designed for masculinity vs. femininity?' International Journal of Research in Marketing, vol 31, no. 1, pp. 117-121. https://doi.org/10.1016/j.ijresmar.2013.09.001
2014 Daniel Kindström, Christian Kowalkowski 'Service innovation in product-centric firms' Journal of Business & Industrial Marketing, vol 29, no. 2, pp. 96-111. https://doi.org/10.1108/JBIM-08-2013-0165

2013

2013 Fredrik Nordin, Danilo Brozovic, Maria Holmlund 'Disintermediation in Business-to-Business Service Channels: Mechanisms and Challenges' Journal of Business-to-Business Marketing, vol 20, no. 4, pp. 179-192. https://doi.org/10.1080/1051712X.2013.813717
2013 Tore Strandvik, Kristina Heinonen 'Diagnosing Service Brand Strength: Customer-Dominant Brand Relationship Mapping' Journal of Service Management, vol 24, no. 5, pp. 502-519. https://doi.org/10.1108/JOSM-04-2013-0094
2013 Jaakko Aspara, Juha-Antti Lamberg, Arjo Laukia, Henrikki Tikkanen 'Corporate business model transformation and inter-organizational cognition' Long Range Planning, vol 46, no. 6, pp. 459-474. https://doi.org/10.1016/j.lrp.2011.06.001
2013 Jaakko Aspara, Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen 'Generative mechanisms in project marketing – an agenda for inquiry' Journal of Global Scholars of Marketing Science : Bridging Asia and the World, vol 23, no. 2, pp. 196-212. https://doi.org/10.1080/21639159.2013.769330
2013 Daniel Kindström, Christian Kowalkowski, Erik Sandberg 'Enabling service innovation' Journal of Business Research, vol 66, no. 8, pp. 1063-1073. https://doi.org/10.1016/j.jbusres.2012.03.003
2013 Jaakko Aspara 'The role of product and brand perceptions in stock investing' Journal of Behavioral Finance, vol 14, no. 3, pp. 195-212. https://doi.org/10.1080/15427560.2013.819803
2013 Pia Polsa 'Crystallization and research in Asia' Qualitative Market Research: An International Journal, vol 16, no. 1, pp. 76-93. https://doi.org/10.1108/13522751311289776
2013 Christian Grönroos, Päivi Voima 'Critical service logic: making sense of value creation and co-creation' Journal of the Academy of Marketing Science, vol 41, no. 2, pp. 133-150. https://doi.org/10.1007/s11747-012-0308-3
2013 Anna Lundqvist, Veronica Liljander, Johanna Gummerus, Allard van Riel 'The impact of storytelling on the consumer brand experience: the case of a firm-originated story' Journal of Brand Management, vol 20, no. 4, pp. 283-297. https://doi.org/10.1057/bm.2012.15
2013 Pia Polsa 'The Crossover-Dialogue Approach :' Journal of Business Research, vol 66, no. 3, pp. 288-297. https://doi.org/10.1016/j.jbusres.2011.08.008
2013 Karl-Jacob Mickelsson 'Customer Activity in Service' Journal of Service Management, vol 24, no. 5, pp. 534-552. https://doi.org/10.1108/JOSM-04-2013-0095
2013 Pia Polsa, Wei Fuxiang, Maria Caroliina Sääksjärvi, Pei Shuyuan 'Cultural values and health care service quality in China' International Journal of Health Care Quality Assurance, vol 26, no. 1, pp. 55-73. https://doi.org/10.1108/09526861311288640
2013 Sergio Biggemann, Christian Kowalkowski, Jane Maley, Staffan Brege 'Development and implementation of customer solutions' Industrial Marketing Management, vol 42, no. 7, pp. 1083-1092. https://doi.org/10.1016/j.indmarman.2013.07.026
2013 Petri Parvinen, Jaakko Aspara, Joel Hietanen, Sami Kajalo 'Sales activity systematization and performance' Journal of Business & Industrial Marketing, vol 28, no. 6, pp. 494-505. https://doi.org/10.1108/JBIM-04-2013-0101
2013 Jaakko Aspara, Henrikki Tikkanen 'Creating novel consumer value vs. capturing value' Journal of Business Research, vol 66, no. 5, pp. 593-602. https://doi.org/10.1016/j.jbusres.2012.04.004

2012

2012 Christian Grönroos, Pekka Helle 'Return on relationships:' Journal of Business & Industrial Marketing, vol 27, no. 5, pp. 344-359.
2012 Karolina Wägar, Inger Roos, Annika Ravald, Bo Edvardsson 'My Customers Are in My Blind Spot' Journal of Service Research, vol 15, no. 2, pp. 150-165. https://doi.org/10.1177/1094670511435540
2012 Tore Strandvik, Maria Holmlund, Bo Edvardsson 'Customer Needing: A Challenge for the Seller Offering' Journal of Business & Industrial Marketing, vol 27, no. 2, pp. 132-141. https://doi.org/10.1108/08858621211196994
2012 Johanna Gummerus, Veronica Liljander, Emil Weman, Minna Hannele Pihlström 'Customer Engagement in a Facebook Brand Community' Management Research Review, vol 35, no. 9, pp. 857 - 877. https://doi.org/10.1108/01409171211256578
2012 Christian Grönroos 'Conceptualising value co-creation: A journey to the 1970s and back to the future' Journal of Marketing Management, vol 28, no. 13-14, pp. 1520-1534. https://doi.org/10.1080/0267257X.2012.737357

2011

2011 Christian Grönroos, Annika Ravald 'Service as business logic: implications for value creation and marketing' Journal of Service Management, vol 22, pp. 5-22. https://doi.org/10.1108/09564231111106893
2011 Pia Polsa, Karen Spens, Alabi Soneye, Imoh Antai 'Comparing the perceived quality of private and public health services in Nigeria' Journal of Management Policy and Practice, vol 12, no. 7, pp. 18-26.
2011 Pia Polsa, Xiucheng Fan 'Globalization for local retailing' Journal of Macromarketing, vol 31, no. 3, pp. 291-311. https://doi.org/10.1177/0276146711408099
2011 Samuel K. Bonsu, Pia Polsa 'Governmentality at the 'Base-of-the-Pyramid'' Journal of Macromarketing, vol 31, no. 3, pp. 236-244. https://doi.org/10.1177/0276146711407506

2010

2010 Christian Grönroos, Pekka Helle 'Adopting a service logic in manufacturing Conceptual foundation and metrics for mutual value creation' Journal of Service Management, vol 21, no. 5, pp. 564-590. https://doi.org/10.1108/09564231011079057

2009

2009 Vladimir Vanyushyn, Maria Holmlund, Sören Kock 'Cooperation with Competitors and Internationalization' Journal of Euromarketing, vol 18, no. 2, pp. 89-100. https://doi.org/10.1080/10496480903022238

2008

2008 Bo Edvardsson, Maria Holmlund, Tore Strandvik 'Initiation of business relationships in service-dominant settings' Industrial Marketing Management, vol 37, no. 3, pp. 339-350. https://doi.org/10.1016/j.indmarman.2007.07.009
2008 Tore Strandvik, Maria Holmlund 'How to Diagnose Business-to-Business Relationships by Mapping Negative Incidents' Journal of Marketing Management, vol 24, no. 3-4, pp. 361-381. https://doi.org/10.1362/026725708X306149

2005

2005 Maria Holmlund, Tore Strandvik 'Stress in Business Relationships' Journal of Business & Industrial Marketing, vol 20, no. 1, pp. 12-22. https://doi.org/10.1108/08858620510576757
2005 Maria Holmlund, Tore Strandvik 'Exploring and Managing Negative Incidents in Business Relationships' Journal of Customer Behavior, vol 4, no. 2, pp. 227-250.

2004

2001

2001 Maria Holmlund 'The D&D Model' The Service Industries Journal, vol 21, no. 3, pp. 13-36.