Services Marketing and Philosophy
This theme includes research widely from different areas, perspectives and theoretical frames of reference within services and marketing.
In the research database you will find all research activity.
To the research database
2018 'Netnography as a tool for understanding customers' Journal of Services Marketing, http://dx.doi.org/10.1108/JSM-08-2017-0294
2018 'Mental models of customer ownership in the executive board' Journal of Co-operative Organization and Management, vol 6, no. 1, pp. 1-10. http://dx.doi.org/10.1016/j.jcom.2018.02.001