Services Marketing and Philosophy

This theme includes research widely from different areas, perspectives and theoretical frames of reference within services and marketing.

Responsive faculty member:

Prof. Kristina Heinonen

Recent publications

In the research database you will find all research activity.
To the research database


2018 Kristina Heinonen, Gustav Medberg 'Netnography as a tool for understanding customers' Journal of Services Marketing,
2018 Antti Talonen, Maria Holmlund, Tore Strandvik 'Mental models of customer ownership in the executive board' Journal of Co-operative Organization and Management, vol 6, no. 1, pp. 1-10.