Services Marketing and Philosophy

This theme includes research widely from different areas, perspectives and theoretical frames of reference within services and marketing.

Responsive faculty member:

Prof. Kristina Heinonen

Recent publications

In the research database you will find all research activity.
To the research database


2018 Christian Grönroos 'Reforming public services' Public Management Review, vol 21, no. 5, pp. 775-788.
2018 Kristina Heinonen, Gustav Medberg 'Netnography as a tool for understanding customers' Journal of Services Marketing, vol 32, no. 6, pp. 657-679.
2018 Antti Talonen, Maria Holmlund, Tore Strandvik 'Mental models of customer ownership in the executive board' Journal of Co-operative Organization and Management, vol 6, no. 1, pp. 1-10.