Services Marketing and Philosophy

This theme includes research widely from different areas, perspectives and theoretical frames of reference within services and marketing.

Responsive faculty member:

Prof. Kristina Heinonen

Recent publications

In the research database you will find all research activity.
To the research database

2018

2018 Kristina Heinonen, Gustav Medberg 'Netnography as a tool for understanding customers' Journal of Services Marketing, http://dx.doi.org/10.1108/JSM-08-2017-0294
2018 Antti Talonen, Maria Holmlund, Tore Strandvik 'Mental models of customer ownership in the executive board' Journal of Co-operative Organization and Management, vol 6, no. 1, pp. 1-10. http://dx.doi.org/10.1016/j.jcom.2018.02.001