CERS 25th Anniversary Seminar “Service Transforming Society”

CERS, Centre for Relationship Marketing and Service Management, will celebrate its 25th anniversary on 18 September 2019, at Hanken School of Economics in Helsinki, under the theme "Service Transforming Society".

CERS, Centre for Relationship Marketing and Service Management, will celebrate its 25th anniversary on 18 September 2019, at Hanken School of Economics in Helsinki, with many interesting keynote speakers and workshops. The seminar will take place in the Hanken Main building (Arkadiankatu 22, 00100 Helsinki, Finland). It starts at 11.30 with registration and ends at 17.30.

society_transforming_service_bla.pngservice_transforming_society_bla.pngThe seminar is free of charge and open to everyone interested in services and marketing, but please sign up at 20.8. at the latest here.

The language of the seminar is English. Welcome!

 

For questions, do not hesitate to contact CERS coordinator Annamari HuovinenWe look forward to seeing you in September.

 

On behalf of CERS,

Kristina Heinonen, director of CERS

The organising committee

 

 

Program of the seminar

 

11.30 Registration   

                                                                                      

12.00 Opening: Rektor Karen Spens, Hanken                                            

12.15 Keynotes:      

Helena Renström, Marketing Manager of Skellefteå municipality

Rudi Skogman, CEO of Blok                                              

12.55 Eeva Solja, Brand and Communications Director of Kiilto, and

Lotta Vuoristo, Change Management Manager of Kone

 

13.15 Coffee break  

                                                                                      

13.45 Parallel workshops 1, 2 and 3:                    

                      Oskar Korkman, Anne Rindell, and Dominik Mahr and Martina Caic

 

14.45 Juice break    

                                                                                      

15.15 Keynotes:                                                  

Kati Ihamäki, OP

Professor Kaj Storbacka, Auckland Business School    

15.55 Professor Emeritus Christian Grönroos, CERS Hanken                             

16.15 Grönroos Award 2019 and presentation of the new CERS International Fellows:

Kristina Heinonen, Director of CERS                                      

 

16.45-17.15 Cocktails in the lobby