CERS - Centre for Relationship Marketing and Service Management
All research done at CERS falls under the general theme of how service and customer relationships influence the competitiveness of firms, from both B-to-B and B-to-C perspectives.
CERS works closely with contemporary society and business world, and welcomes also new company partners. Current research projects can be viewed from the menu on the left.
Read here about seminars and events in CERS. Welcome!
Our newest CERS blog entries
Moving from practice-oriented to academic research: How I became a service researcher by Robert Ciuchita (14.11.2018)
A digital twin for destination development and management by Peter Björk (31.10.2018)
Appointing a CEO with marketing expertise increases the company’s profitability and market value by Jaakko Aspara and Anne Korkiakoski (23.10.2018)