CERS - Centre for Relationship Marketing and Service Management
CERS is known for its research in the areas of service and relationship management. The centre has some of the most cited business professors in Finland, and it continuously produces innovative frontline research. In 2019, CERS celebrates its 25th anniversary. Welcome to the anniversary seminar "Service Transforming Society" 18.9.2019!
All research done at CERS falls under the general theme of how service and customer relationships influence the competitiveness of firms, from both B-to-B and B-to-C perspectives.
CERS works closely with contemporary society and the business world and welcomes also new company partners. Current research projects can be viewed from the menu on the left.
Our newest CERS blog entries
New measures for societal impact and media hits are needed by Jaakko Aspara (12.9.)
Building the leaders of tomorrow by Anna Abramova (3.9.)
Vinyl Records, Craft Beer, and Latent Needs by Sebastian Schauman (13.6.)