External Relations and Communication

The External relations and communications unit at Hanken consists of 14 people, who together are responsible for Hanken’s marketing and communications, corporate and alumni relations, Career Services, and fundraising.

Marketing and Communication

Corporate Relations and Career Services

Fundraising and Donor Relations

Marketing and Communication

Five persons work with marketing and communications team, which works with the following work areas:

  • Internal and external communication
  • Student recruitment
  • Web development and content production
  • Social media
  • Production of printed and digital marketing material

Head of Marketing Hanna Donner

  • Leads the marketing team
  • Leads and develops internal and external communication at Hanken
  • Responsible for media contacts and PR-activities
  • Responsible for the Hanken brand and its graphical profile
  • Serves as editor-in-chief for the Hanken-magazine
  • Plans, develops, coordinates and carries out the national and international marketing activities of Hanken
  • Responsible for the practical implementations of the graphical profile of Hanken
  • Contact person for the production of marketing material
  • Responsible for the production of the Hanken Newsletter
  • Contact with translators and proofreading

PR Officer Marlene Günsberg 

  • Produces and publishes press releases
  • Coordinates the internal communication (internal newsletters, news for employees etc.)
  • Produces news and content for the Hanken website
  • Responsible for the production of the annual report and the Hanken Newsletter

Marketing Assistant Natalia Boltovskaya

  • Develops and carries out the marketing activities towards and visibility of Hanken in Russia
  • Supports the international marketing of Hanken
  • Responsible for the layout of Hanken material, e.g. advertisements, brochures, flyers, and posters

Online Marketing Coordinator Lukas Lundin

  • Develops, follows up and analyses the online visibility of Hanken (search engine optimization, AdWords, web traffic)
  • Produces digital marketing material (banners, video, email)
  • Participates in the development and execution of the social media presence and communication of Hanken

Webmaster (Vaasa)

  • Updates the Hanken website and the infoTV
  • Updates content, news and calendar events as well as uploads documents and pictures on the Hanken website
  • Updates document templates
  • Photographs in Vaasa and handles pictures

Coordinator of the Helsinki Alliance Jennifer Finnilä

  • Secretary and administrator for the Management and Coordination teams of the alliance
  • Plans and coordinates student recruitment events (Högskoledagarna, SACO)
  • Coordinates the activities of the different task groups

Corporate Relations and Career Services

The team includes the following areas of responsibility:

  • Alumni activities
  • Corporate connections
  • The Hanken Partner Programme
  • Career Services

Alumni Coordinator Nathalie Edman-Koskell (on leave)

Alumni Coordinator Mira Aarnivuo 

  • Plans and carries out alumni activities and events (Hanken Day, International Alumni days and alumni events in Helsinki)
  • Produces the electronic Alumni newsletter and Exchange letter
  • Administrates alumni information and the alumni portal, Hanken Network
  • Main contact person for the Alumni Council and the Hanken Ambassadors

Corporate Relations Coordinator 

  • Develops and coordinates the collaboration and communication between Hanken and the business world
  • Responsible for coordinating the activities within the Hanken Partner Programme and serves as the main contact person for the Hanken Partner companies
  • Arranges events and activities intended for companies (Hanken Business Forum, Hanken Network Day)

Corporate Relations Coordinator Minna Kullas (Vaasa)

  • Arranges events intended for alumni and Partner companies in Vaasa
  • Coordinates the corporate connections and partnership activities of Hanken in Vaasa
  • Serves as a Hanken representative in several cooperative organizations in the Vaasa region

Manager, Career Services Susanna Paul

  • Leads and develops Career Services at Hanken
  • Supports the students in their career choices through career related seminars and events and helps with career related questions
  • Executes career related events for students (Hanken Network Day, company presentations, seminars, case workshops, intensive days,Working Breakfasts etc.)
  • Markets the Career Services activities and creates connected material (for e.g. advertisement boards, web, newsletters)
  • Responsible for the internship programme
  • Responsible for the execution and reporting of alumni career surveys
  • Contact person in the Aarresaari network, Hanken Network Day, ARENA fair and for companies interested in contacting targeted Hanken students through aimed communication

Assistant Majken Stenberg

  • Supports the Unit with different ad-hoc tasks
  • Maintains websites
  • Constructs career-related surveys

Planning Officer Ann-Christine Hemming (Vaasa)

  • Plans and carries out the activities of Career Services in Vaasa
  • Manages the student career counselling in Vaasa
  • Carries out the Internship programme and Mentorship programme in Vaasa

Fundraising and Donor Relations

Within Hanken’s fundraising activities, one person is responsible for the ongoing fundraising and donor relations. During fundraising campaigns an additional person works in the team.

Head of Fundraising and Donor Relations Camilla Wardi

  • Leads and develops the fundraising activities
  • Leads and develops the corporate connections, Career Services and fundraising activities of Hanken
  • Responsible for the relationship to the donor community as well as to potential donors
  • Responsible for fundraising communication
  • Plans and arranges donor events
  • Main contact person to institutions and authorities responsible for fundraising permits, tax-deduction and matching schemes