Exam dates

Handbook information

Aim

The course is intended for students interested in theory as well as practical implementations of e-business. The students will get insights into how to enhance the competitiveness of an organization by deploying innovative information and communication technology throughout the organization and beyond, through links to suppliers, partners and customers. The course takes an integrative approach drawing on new and existing approaches and models from disciplines including information systems and marketing. The course covers central areas of e-business such as: business models, e-business strategies, the social web as well as marketing strategies for e-business. By writing an assignment report the students may deepen their knowledge into central areas of e-business.

Language of Instruction

English

Pre-requisites

Courses on basic level in information systems and marketing

Contact hours

32 h

Instruction

Teaching in class, including guest lectures, study visit, assignment instruction and student presentation sessions

Literature

Turban, E., King, D. & Lee, J. (2008): Electronic Commerce. A managerial perspective. Pearson Prentice Hall. International edition, 2008 or newer edition.

Reynolds, J. (2010): E-business, a management perspective. Oxford University Press.

Articles assigned by the teachers as weekly readings.

Examination

Assignment and written exam

Instructor

Hedlund, Turid

Course Coordinator

Turid Hedlund and Johanna Gummerus