Courses and study plans / Marketing

23035 Strategic Tourism Management

Campus Study year
Not given this year
Level Advanced Studies
ECTS-credits 8
Department Marketing
Updated 28.3.2013 11:33

Handbook information

Language of Instruction

English

Pre-requisites

Bachelor's degree is required for Hanken students. Exchange students must have knowledge of marketing corresponding to 30 ECTS.

Contact hours

30 h

Instruction

Lectures, classroom discussions and assignment.

Literature

Fyall, A & Garrod, B (2005): Tourism Marketing, a collaborative approach. Clevedon: Channel View Publications.

Holden, A (2006): Tourism Studies and the Social Science. London: Routledge.

Murphy, P E & Murphy, A E (2004): Strategic Management for Tourism Communities, bridging the gaps. Clevedon: Channel View Publications.

Selected sections from the books in line with course instructions.

Additional literature max. 100 pages.

Evaluation and Examination

Written examination and assignment.

Instructor

Björk, Peter

Additional Information

This course should not be taken by students who have already taken the course Tourism and Recreational Geography.