Courses and study plans / Marketing
23035 Strategic Tourism Management
Course information for next studyyear 2014-2015 is in WebOodi. You find the information by choosing Studyhandbooks from the left meny. No login is needed until you register for a course. The old course information from previous study years, along with course material will be found on these pages at least till mid autumn 2014. From the autumn all information about an ongoing course (course material, news, etc) will be found in Moodle.
|Not given this year|
Language of Instruction
Bachelor's degree is required for Hanken students. Exchange students must have knowledge of marketing corresponding to 30 ECTS.
Lectures, classroom discussions and assignment.
Fyall, A & Garrod, B (2005): Tourism Marketing, a collaborative approach. Clevedon: Channel View Publications.
Holden, A (2006): Tourism Studies and the Social Science. London: Routledge.
Murphy, P E & Murphy, A E (2004): Strategic Management for Tourism Communities, bridging the gaps. Clevedon: Channel View Publications.
Selected sections from the books in line with course instructions.
Additional literature max. 100 pages.
Evaluation and Examination
Written examination and assignment.
This course should not be taken by students who have already taken the course Tourism and Recreational Geography.