Courses and study plans / Marketing
23035 Strategic Tourism Management
|Not given this year|
Language of Instruction
Bachelor's degree is required for Hanken students. Exchange students must have knowledge of marketing corresponding to 30 ECTS.
Lectures, classroom discussions and assignment.
Fyall, A & Garrod, B (2005): Tourism Marketing, a collaborative approach. Clevedon: Channel View Publications.
Holden, A (2006): Tourism Studies and the Social Science. London: Routledge.
Murphy, P E & Murphy, A E (2004): Strategic Management for Tourism Communities, bridging the gaps. Clevedon: Channel View Publications.
Selected sections from the books in line with course instructions.
Additional literature max. 100 pages.
Evaluation and Examination
Written examination and assignment.
This course should not be taken by students who have already taken the course Tourism and Recreational Geography.