Kurser och studieplaner / Informationsbehandling
|Period: 3||20.1.2014 - 7.3.2014|
|Institution||Företagsledning och organisation|
The course is intended for students interested in theory as well as practical implementations of e-business. The students will get insights into how to enhance the competitiveness of an organization by deploying innovative information and communication technology throughout the organization and beyond, through links to suppliers, partners and customers. The course takes an integrative approach drawing on new and existing approaches and models from disciplines including information systems and marketing. The course covers central areas of e-business such as: business models, e-business strategies, the social web as well as marketing strategies for e-business. By writing an assignment report the students may deepen their knowledge into central areas of e-business.
After completing the course students will be able to
- recognize central theories and concepts within e-business and be able to utilize these theories to understand, analyze and develop firm activities.
- to identify different types of e-business models
- understand consumer behavior in technology-driven contexts
- know about different types of marketing strategies and tactics in e-business.
Courses on basic level in information systems and marketing.
Lectures, mandatory guest lectures, mandatory assignment sessions
Chaffey, D.: E-business & E-commerce Management: Strategy, Implementation and Practice. Prentice Hall. Latest edition
Articles, max 100 pages.
Bedömning och examination
Assignments and written exam
Enrollment in this course is restricted to 100. Master's students are given priority.