Kurser och studieplaner / Marknadsföring

23050 International Business

Campus Läsår
Period: 4 17.3.2014 - 9.5.2014
Nivå Ämnesstudier
ECTS-poäng 8
Institution Marknadsföring
Uppdaterad 29.3.2011 22:58

Handboksinformation

Kursbeskrivning

The course provides a comprehensive understanding of international business, with a focus on international marketing and international management. The role of culture in international business activities is emphasized.

Lärandemål

After completing the course the student can:
•Describe and understand different models of entry into foreign markets
•Explain strategies related to internationalization
•Identify different management issues in multinational corporations

Undervisningsspråk

English

Undervisningstimmar

213h work in total of which 40h in class

Undervisningsformer

Lectures 20h
Seminars or presentations 10h
Teamwork outside class 80h
Individual studies outside class 103h

Lectures, discussions, guest lectures and workshops.

Litteratur

Hill, C. W. (2007): International business. Competing in the global marketplace. 6th ed. Irwin McGraw-Hill. 2007 or later.
Other literature (articles, book chapters) as specified by the instructor.

Bedömning och examination

Active participation 10%
Assignments 40%
Term paper 50%

Examinator

Björk, Peter

Ytterligare information

The course cannot be taken by students who have passed the course ‘Marknadsrelationer och internationell handel’ (code 23034) or ‘Internationella affärer och entreprenörskap’ (code 1837).

The course is given in cooperation with the Department of Entrepreneurship, Management and Organization.

All assignments are valid for one academic year, thereafter if the course is not completed it has to be retaken.