Kurser och studieplaner / Marknadsföring
23050 International Business
| Period: 4 | 17.3.2014 - 9.5.2014 |
| Nivå |
Ämnesstudier |
| ECTS-poäng | 8 |
| Institution | Marknadsföring |
| Uppdaterad | 29.3.2011 22:58 |
Handboksinformation
Kursbeskrivning
The course provides a comprehensive understanding of international business, with a focus on international marketing and international management. The role of culture in international business activities is emphasized.
Lärandemål
After completing the course the student can:
•Describe and understand different models of entry into foreign markets
•Explain strategies related to internationalization
•Identify different management issues in multinational corporations
Undervisningsspråk
English
Undervisningstimmar
213h work in total of which 40h in class
Undervisningsformer
Lectures 20h
Seminars or presentations 10h
Teamwork outside class 80h
Individual studies outside class 103h
Lectures, discussions, guest lectures and workshops.
Litteratur
Hill, C. W. (2007): International business. Competing in the global marketplace. 6th ed. Irwin McGraw-Hill. 2007 or later.
Other literature (articles, book chapters) as specified by the instructor.
Bedömning och examination
Active participation 10%
Assignments 40%
Term paper 50%
Examinator
Björk, Peter
Ytterligare information
The course cannot be taken by students who have passed the course ‘Marknadsrelationer och internationell handel’ (code 23034) or ‘Internationella affärer och entreprenörskap’ (code 1837).
The course is given in cooperation with the Department of Entrepreneurship, Management and Organization.
All assignments are valid for one academic year, thereafter if the course is not completed it has to be retaken.






