Office Hour

Thursdays 12-13 (20.1-11.5.2012)

Education:

• M.Sc. (Econ.) Hanken 1987
• Ph.D. Hanken 1995.
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• Professor of Marketing, Hanken, Helsinki, 2006.
• Professor of Service Marketing, Hanken, Vaasa Campus, 2005. 
• Head of the Department of Marketing 2002-2009.
• Vice Rector 2007-2009
• Programme Director of the Master's Degree Programme in Marketing
• Member of Hanken board 2007-
  
• Director of KATAJA 2012-
  
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Visits abroad:

• 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.  
• 2004, two months visiting professor at Roskilde University, Denmark.
• 2008, two weeks, visiting professor at University of Liège, Belgium

Editorial Board Memberships:

• European Business Review
• European Journal of Marketing
• International Journal of Internet Marketing and Advertising
• International Journal of Retailing and Consumer Services
• Journal of Service Management
  
• Journal of Service Research

External evaluator, for example:

• Professorship in Business Economics, Högskolan i Trollhättan, Uddevalla, Sweden
• Lecturer and Professorship in Service Management, Lund University,Sweden
• Professorship in Marketing, especially welfare services, Turku University, Finland
• Professorship in Marketing, especially consumer behaviour and electronic market communication, Jyväskylä University, Finland
• External evaluator of doctoral theses at Southern Cross University, University of New South Wales (Australia), University of Alicante (Spain), University of Karlstad (Sweden)
  

Currently: Ph.D. supervision, Master's thesis supervision, Quantitative Research Methods in Marketing,  Research Seminar, Managing the Research Process.

On the Global Academic Panel of the Google Online Marketing Challenge Competition
(http://www.google.com/onlinechallenge/panel.html).

Recent publications

Lundqvist, Anna, Veronica Liljander, Johanna Gummerus and Allard C.R. van Riel (2012), The impact of storytelling on the consumer brand experience: the case of a firm-originated story. Forthcoming in Journal of Brand Management.

Gummerus, Johanna, Veronica Liljander, Minna  Pihlström and Emil Weman (2012), Customer engagement in a Facebook brand community. Forthcoming in Management Research Review.

Liljander, Veronica and Johanna Gummerus: Do you want to enhance customer experience? Tell a story! (forthcoming). In Fisk, Raymond P., Russell-Bennett, Rebekah & Harris, Lloyd C (Eds.): Serving Customers: Global Services Marketing Perspectives.. Tilde University Press, Australia. To be published in 2012.

Liljander, Veronica, Johanna Gummerus, Minna Pihlström and Hanna Kiehelä (2012), Mobile services as resources for consumer integration of value in a multi-channel environment. In: In Lee (Ed.), Strategy, Adoption and Competitive Advantage of Mobile Services in the Global Economy, IGI Global. Fortcoming.

Sepp, Marianne, Veronica Liljander and Johanna Gummerus (2011), Private bloggers' motivations to produce content: A gratifications theory perspective. Journal of Marketing Management, Vol. 27, No. 13-14, 1490-1503

Liljander, Veronica, Allard van Riel, Janjaap Semeijn and Pia Polsa (2011). EU deregulation and dealer-supplier relations in automotive distribution. Journal of Business and Industrial Marketing, Vol. 26, No 2, 115-131.  

Liljander, Veronica, Pia Polsa and Allard C.R. van Riel (2009), Modelling Consumer Responses to an Apparel Brand: Store Image as a Risk Reducer. Journal of Retailing and Consumer Services,Vol. 16, No 4, 281-290.

Liljander, Veronica, Pia Polsa and Kim Forsberg (2007), Do Mobile CRM Services Appeal to Loyalty Program Customers? International Journal of E-Business Research, Vol 3, No 2, 24-40.

Leverin, Andreas and Veronica Liljander (2006), Does relationship marketing improve customer relationship satisfaction and loyalty? International Journal of Bank Marketing, Vol. 24, No 4, 232-251.

Liljander Veronica, Filippa Gillberg, Johanna Gummerus and Allard van Riel (2006), Technology readiness and the evaluation and adoption of self-service technologies. Journal of Retailing and Consumer Services, Vol. 13, No 3, 177-191.