Carlos Adrian Diaz Ruiz is a professional in marketing strategy, market intelligence, and business practice at multicultural environments. At the moment, conducts research aiming at a Doctoral Degree, (D.Sc. – Economics and Business Administration) at the Marketing department within the Swedish School of Economics, Hanken.
His doctoral research topic is about “Radical change in markets”. This means that he is interested about how the action of firms not only could have consequences in firms’ performance, but also could serve as drivers of radical change in markets. In this way, he sees marketing as a technology that mediates between the strategy of a firm and the configuration of a market.
His experience includes not only leading B2C marketing communication strategies at a major airline, but also integrating market research insights into operational capabilities at a Research Agency.
Academic background: D.Sc (Economics and Business Administration) in progress. Master (M.Sc.) in Intercultural Communication. Bachelor (B.B.A) in Marketing (honours).