Lotta Vuoristo is is a Ph.D. Candidate at the Department of Marketing at Hanken and a graduate school member at KATAJA's Finnish Center for Service and Relationship Management (FCSRM). Her research on business-to-consumer relationships is associated with Marketing Department's Centre for Relationship Marketing and Service Management (CERS). She is currently working towards finalizing her dissertation in while employed by Nissan Nordic Europe Oy.

Honors and Awards:

2010 - CERS Certificate of Appreciation
2009 - Hanken scholarship for doctoral studies
2009 - European Institute of Advanced Studies in Management scholarship
2008 - Hanken scholarship for doctoral studies
2008 - Foundation for Economic Education (Liikesivistysrahasto) scholarship
2008 - European Institute of Advanced Studies in Management, scholarships
2008 - Marcus Wallenbergin Liiketaloudellinen Tutkimussäätiö grant
2008 - Hanken Foundation grant
2008 - OP Ryhmän Tutkimussäätiö grant 
2007 - Hanken Foundation scholarship

Links:

CV and recommendations

Full-time research, guest lectures ("Managing the Research Process" in M.Sc. Research Seminar 2007/2008, "Consumer-Brand Relationships" in Contemporary Branding 2010/2011).

Research interest: Relationship and loyalty; strategies, abnormalities, insights.

Ph.D. research: working title “Inert relationships" within degree Doctor of Science in Economics at Hanken / Department of Marketing.

Thesis supervisor: Professor Veronica Liljander, Department of Marketing, Hanken. Degree supervisor: Professor Tore Strandvik, Department of Marketing, Hanken.

"Exploratory Analysis of the Drivers of Relational Motivation in the Context of Frequent Flyer Programs and Young Customers" in 2007 within degree Master of Science in Economics at Hanken / Department of Marketing. Listed in Nuorisotutkimusverkosto / Nuorisotutkimusseura, online publishing, 22/2008.