Andreas Persson's doctoral defence was held at Hanken on June 8th, 2011.

Received his M.Sc. (Econ.) from Hanken in 2004.

Received his B.Sc. (Econ.) from Uppsala University in 2002.

During 2011, Andreas Persson is a thesis supervisor (bachelor's level) and is the instructor of the course Customer Asset Management. He also guest lectures on other courses.

Andreas Persson's main research interest is the profitable management of customer relationships. His doctoral research focused on the retail banking sector.

Persson, Andreas (2011), "The Management of Customer Relationships as Assets in the Retail Banking Sector", Journal of Strategic Marketing, Vol. 19 No. 1, pp. 105-119

Persson, Andreas and Lynette Ryals (2010), "Customer Assets and Customer Equity: Management and Measurement Issues", Marketing Theory, Vol. 10 No. 4, pp. 417-436

Leverin, Andreas and Veronica Liljander (2006), "Does Relationship Marketing Improve Customer Relationship Satisfaction and Loyalty?", International Journal of Bank Marketing, Vol. 24 No. 4, pp. 232-25