Minna Pihlström (née Pura) holds a Ph.D. degree in Business Economics from HANKEN, the Swedish School of Economics and Business Administration, Helsinki, Finland, and is a Post Doc Researcher at the Centre for Relationship Marketing and Service Management (CERS), Department of Marketing at HANKEN. She has also acted as CERS Partnership Manager 2005-2006.

Minna spent the academic year 2004-2005 in New Zealand as visiting research fellow at the Centre of Digital Enterprise (CODE) at the University of Auckland.

Before starting her academic career Minna worked as Customer Relationship Marketing Manager at GREY Direct and Digital. She has consulted companies concerning customer relationship marketing, loyalty, e-service usability and research method issues.

Services Marketing and Management, Hanken Open University 2007 & 2008
Quantitative Research Methods in Marketing Lecture & Lab Excercises 2008
Quantitative Research Methods Lab Excercises 2006
Introduction to Marketing Excercises 2007

REFEREE IN ACADEMIC PUBLICATIONS
Decision Support Systems and Electronic Commerce
Journal of Electronic Commerce Research
International Journal of Hospitality Management
International Journal of Electronic Business

Research Interests: Value and Loyalty in Electronic Services.
Doctoral thesis: Perceived Value of Mobile Service Use and its Consequences
Post doc projects:

1) Project Manager in a Tekes funded VALU-project that creates tools for identifying needs, values and perceived value in designing successful technology products in wireless environment. http://webhotel.tut.fi/projects/uservalues/

2) CinSIn, The role of Customer Information in Service Innovation

3) Strategic Evaluation of Mobile Services

Journal articles

• Pihlström Minna, Gregory J. Brush (2008) "Comparing the Perceived Value of Information and Entertainment Mobile Services", Psychology and Marketing, Vol 25, No. 8.
• Pihlström, Minna  (2007) “Determinants of Continuous MMS Use and Commitment to Content Provider”, Journal of Information Technology, Theory and Applications, Vol 9, No. 1.
• Pura Minna (2005) “Linking Perceived Value and Loyalty in Location-Based Mobile Services” the Special Issue on Service Innovation and Entrepreneurship in Managing Service Quality, Vol. 15, No. 6. The article received MSQ's 2005 Highly Commended Award.
• Gummerus, Liljander, Pura, Van Riel (2004) “Customer Loyalty to content-based websites. The Case of an online health-care service”. Journal of Services Marketing. Vol. 18 No. 2-3.

Book chapters

• Pura Minna, Heinonen Kristina (2008) “Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective”, in Global Mobile Commerce: Strategies, Implementation and Case Studies. (Ed.) Huang W., Idea Group Inc.
• Liljander Veronica, Riel Allard C.R, Pura Minna (2002) ”Customer Satisfaction with e-services: The case of an online recruitment portal” in Yearbook on Services Management 2002 – E-services: (Eds.) Bruhn, M. and Strauss B.
• Pura Minna (2002) “The Role of Mobile Advertising in Building a Brand" in the book: Mennecke Brian, Strader Troy, (2002): "Mobile Commerce: Technology, Theory and Applications", Idea Group Publishing.

Selected Publications in Conference Proceedings and Working Paper Series

• Karjaluoto, H., Jayawardhena, C., Pihlström, M. and Leppäniemi, M. (2008). An Examination of Service Quality, Trust, Value and Loyalty among Mobile Subscribers, EMAC conference, University of Brighton, 27-30th May.

• Pura, Minna, Heinonen, Kristina (2007) “Strategic Evaluation of Mobile Services”, E-Business Review, Vol. VII (ISSN 1550-7793; ISBN 0-9707955-6-4)
• Pura, Minna, Gummerus Johanna (2007) “Discovering Perceived Value of Mobile Services”, HANKEN working paper, Series C, No. 529.
• Pura, Minna, Gummerus Johanna (2007) “Discovering Value Perceptions of Mobile Services with Critical Incident Technique”, AMA Winter Marketing Educators’ Conference, 16-19 February 2007, in San Diego, USA. The winner of the Best Paper Award for the Technology and Innovation Track.