International referee journals
Polsa Pia, Spens Karen, Soneye Alabi, and Antai Imoh (2011) Comparing the perceived quality of private and public health services in Nigeria,
Journal of Management Policy and Practice, 12 (7), pp.
Polsa Pia The Crossover-Dialogue Approach; The Importance of Multiple Methods for IB, Journal of Business Research (forthcoming)
Polsa Pia and Fan Xiucheng, (2011) Globalization for local retailing: Threat or Opportunity? The case of food retailing in Guilin, China, Journal of Macromarketing, vol. 31, no.3, pp.
Polsa Pia, Wei Fuxiang, Sääksjärvi Maria, and Bei Shuyuan (2012) Cultural values and health care service quality in China: A case study of Tianjin’s Number One Hospital,
International Journal of Health Care Quality Assurance 26(1) (forthcoming)
Mehta, Rajiv, Anderson Rolph E., Dubinsky Alan J., Mazur Jolanta, and Polsa Pia, (2011) Managing Channel Partner Relationships: A Cross-National Study
Journal of Global Marketing, vol. 24, no. 2, 105-124.
Bonsu, S. and Polsa, P. (2011) Govern-mentality at the ‘Base-of-the Pyramid’ Journal of Macromarketing, vol. 31, no. 3, pp.
Storbacka Kaj, Polsa Pia and Sääksjärvi, Maria (2011) Solution Sales as a Multi-level and Cross-functional Process,
Journal of Personal Selling and Sales Management, vol. 31, no. 1, pp. 37-58.
van Riel Allard, Liljander Veronica, Semeijn Jan Jaap, and Polsa Pia (2011) EU deregulation and dealer-supplier relations in automotive distribution, Journal of Business and Industrial Marketing, vol. 26, no. 2, pp. 115 – 131.
Holmlund, Maria, Hagman, Anne, and Polsa, Pia (2011) An Exploration of How Mature Women Buy Clothing: Empirical Insights and a Model,
Journal of Fashion Marketing and Management, vol. 15, no. 1, pp. 108-122.
Mehta Rajiv, Anderson Rolph, Dubinsky Alan, Polsa Pia, and Mazur Jolanta, (2010) Managing International Distribution Channel Partners: A Cross Cultural Approach,
Journal of Marketing Channels, vol. 17, no. 2, 1-29.
Polsa, Pia (2009) Future Research in Social Marketing: Can the People’s Republic of China Benefit?
Journal of Chinese Marketing, vol. 2, no. 2, pp. 85-89.
Liljander, Veronica, Polsa, Pia, & van Riel, Allard (2009) Modeling Consumer Responses to an Apparel Store Brand: Store Image as a Risk Reducer,
Journal of Retailing and Consumer Services, vol. 16, 281-290.
Polsa, Pia (2007) Comparability in Cross-Cultural Qualitative Marketing Research: Equivalence in Personal Interviews,
Journal of Academy of Marketing Science Review, a special issue on Cross-Cultural Issues in Marketing Research, vol. 11, no. 8.
Liljander Veronica, Polsa Pia, and Forsberg Kim (2007), Does Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings,
International Journal of E-Business Research, vol. 3, no. 2, pp. 24-40.
Mehta Rajiv, Polsa Pia, Mazur Jolanta, Xiucheng Fan, and Dubinsky Alan (2006), Strategic Alliances in International Distribution Channels, Journal of Business Research, vol. 59, no. 10-11, pp. 1094-1104.
Chang Tung-Zong, Polsa Pia, and Chen Su-Jane (2003), Manufacturer Channel Management Behavior and Retailers’ Performance: An Empirical Investigation of Automotive Channel, Supply Chain Management, vol. 8, no. 2, pp. 132-139.
Mehta Rajiv, Larsen Trina, Rosenbloom Bert, Mazur Jolanta and Polsa Pia (2001), Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the USA, Finland and Poland, International Marketing Review, vol. 18, no 6, pp. 633-666 (received 2002 Award for Excellence, the Most Outstanding Paper in 2001)
Chang Tung-Zong, Mehta Rajiv, Chen Su-Jane, Polsa Pia and Mazur Jolanta (1999), An Empirical Study of the Effects of Market Orientation on Effectiveness and Efficiency: The Case of Automotive Distribution Channel,
Journal of Services Marketing, vol. 13, no. 4/5, pp. 407-418.
Heeler Roger, Lindell Pia, Chung Ed and Zhang Yuli (1994), Distribution Strategies,
Sales and Market (Shi Chang Yin Xiao Zu He Li Lun Zhi Yi), September, the People’s Republic of China
International book chapters
Liljander Veronica, Polsa Pia, and Forsberg Kim (2009), Does Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings,
in Emergent Strategies for E-Business Processes, Services, and Implications, Advancing Corporate Frameworks, Ed. In Lee, Hersehy, PA: Information Science reference (reprint from Liljander, Polsa, Forsberg, 2007)
Polsa Pia, Speece Mark W. and So Stella L.M. (2005), People’s Republic of China and Hong Kong, Markets within a Market, in
Handbook of Markets and Economies: East and Southeast Asia, Australia and New Zealand, eds. Shultz Clifford and Pecotich Anthony, 2
nd Ed., M.E. Sharpe
Polsa Pia and Bai Cheng Hong (1998), People’s Republic of China, Markets within a Market, in
The Rise of Marketing and Consumer Behavior in Southeast Asia, eds. Shultz Clifford and Pecotich Anthony, Sydney: McGraw-Hill
Monographs
Polsa Pia (2002a),
Power and Distribution Network Structure in the People's Republic of China -The Case of an Inland City in Transition, Publications of the Swedish School of Economics and Business Administration No. 106. Helsinki: Yliopistopaino
Polsa Pia
(1998),
The Distribution of Consumer Goods in the People’s Republic of China, An Empirical Study of Packaged Food Products, Publications of the Swedish School of Economics and Business Administration No. 43. Helsinki: Swedish School of Economics and Business Administration.
Working papers
Polsa Pia, Mehta Rajiv, Xiucheng Fan and Jolanta Mazur (2003), Strategic Alliances in International Distribution Channels: A Cross-national Comparative Study of the United States, Finland, the People’s Republic of China, and Poland, in Arts J.W.C., Banerjee S. and Binken J.L.G. (eds.),
Global Marketing conference summary, Marketing Science Institute Reports, Working Paper Series, issue 3, no. 03-003
Doing Business in China (1995a), together with Ass. Prof. Ingmar Björkman,
Ministry of Commerce and Industry, Finland
Lindell Pia, (1995b),
The Changing Pattern of the Distribution of Consumer Goods in the PRC, Working Paper Serie C no. 310, Swedish School of Economics and Business Administration
National refereed journals
Polsa Pia (2003), Relationsmarknadsföringen och Kina (Relationship Marketing and China),
Finsk Tidskrift, vol. 10, pp. 712-724 (in Swedish)
Polsa Pia (2002b), Globalisation for Local Retailing -A Threat or an Opportunity?,
The Journal of the Economic Society of Finland, vol. 55, no. 3, pp. 231-235.
National book chapters
Polsa P. (2010), Kiinalainen kuluttaja: Maosta mammonaan? (Chinese Consumer: From Mao to materialism) In Ed. Outi Luova,
Kiinan miljoonakaupungi murroksessa, Turku: Gaudeamus (in Finnish)
Magazines and non-referee journals
Polsa Pia (2010), A Gateway to the East and West, Research, A personal note on life at Fudan School of Management, Nordic Centre Annual Report 2009, pp. 16-17.
Polsa Pia (2010), Pienet palkat, isot lisät (Low salaries, high benefits), Talouselämä, (forthcoming) (in Finnish)
Polsa Pia (2010), Kiinalainen vähittäiskauppias (Chinese retailer), Kiina kuvin ja sanoin, no. 2, pp. 18-20 (in Finnish)
Helling Oskar, Polsa Pia (2010), Tärkeintä on säästää (Most important is to save),
Talouselämä, no. 8, pp. 29 (in Finnish)
Helling Oskar, Polsa Pia (2010), Monien markkinoiden maa (The land of many markets),
Talouselämä, no. 7, pp. 29 (in Finnish)
Helling Oskar, Polsa Pia (2010), Brändi on vakava asia (Brands are serious things),
Talouselämä, no. 5, pp. 26 (in Finnish)
Polsa Pia (2009), Universitetsreformsgruppen på Hanken (University reform group at Hanken), HANKEN Internt, April, (in Swedish)
Polsa Pia (2004a), Kiinan vai Kiinojen markkinat? (A market or markets of China?),
PTT-katsaus, no. 2, vol. 22, pp. 43-50 (in Finnish)
Polsa Pia (2004b), Globaljättarna slukar handlare i Kina (Global gigants eat up small entrepreneurs in China), Ny Tid, no. 37, p. 21 (in Swedish)
