Peter Björk PhD is an acting professor of marketing at Swedish School of Economics and Business Administration (HANKEN), Finland. His main research interests are;
1) Tourism marketing, focusing in particular on e-services, sustainable tourism and ecotourism.
2) Consumer behaviour, focusing on experiences and emotions
He is an associate editor of Scandinavian Journal of Hospitality and Tourism, and the Finnish Journal of Tourism Research. He is often used as a review for different journal and research projects.