Peter Björk PhD is an acting professor of marketing at Swedish School of Economics and Business Administration (HANKEN), Finland. His main research interests are;

1) Tourism marketing, focusing in particular on e-services, sustainable tourism and ecotourism. 

2) Consumer behaviour, focusing on experiences and emotions

He is an  associate editor of Scandinavian Journal of Hospitality and Tourism, and the Finnish Journal of Tourism Research. He is often used as a review for different journal and research projects.

ARTICLES

Björk, P. (2008): The Finnish ecotourism market profile, e-Review of Tourism Research, Vol x, No y, pp. zz (forthcoming)

Björk, P. (2008): Finländarnas kunskap om ekoturism, Finnish Journal of Tourism Research, Vol x, No, y, pp. zz (forthcoming) 

BOOK , BOOK CHAPTERS

Björk, P. (2007): Definition paradoxes: from concept to definition. In. Higham (ed.). Critical issues in ecotourism, understanding a complex tourism phenomenon. Butterworth-Heineman, Linacre House.

Björk, P. (2005): Turisetterspörsel. In Elleingsen & Mehmetoglu /eds.). Perspektiver på markedsföring av reiseliv. Bokförlaget. Bergen

CONFERENCE PAPERS

Björk, P. (2007): Atmospherics and Web site Quality. Reserach paper presented at the 42^nd TRC-Meeting in Bolzano, Italy.

Björk, P. (2007): Innovation in Tourism - Wolf Cave and the learning area concept. Research report presenterad at the 16^th Nordic Symposium in Tourism and Hospitality Research in Helsingborg, Sweden