Kandidatavhandling/Bachelor Thesis 

Quantitative Research Methods in Marketing

Kvalitativa Forskningsmetoder / Qualitative Research Methods in Business Studies

Konsumentbeteende

Mottagning torsdag/Office hour thursday 10.00-11.00.

Latest activities/publications, see research database Haris

8th Global Conference of AM’s Brand, Corporate Identity and Reputation Special Interest Group.

21st Nordic Symposium in Tourism and Hospitality Research

Global Business Conference 2012

The 12th International Research Conference in Service Management

Ruokatieto 2.2.2012

Emerald awards several Hanken researchers

Kauppinen-Räisänen, H. 2013. Pakkausdesign kohdallaan. Kehittyvä elintarvike. No. 3  forthcoming.

Björk, P. and H. Kauppinen-Räisänen 2013. Destination countries’ risk image as perceived by Finnish travellers. Finnish Journal of Tourism Research. Forthcoming.

Kauppinen-Räisänen, H., Gummerus, J. and K. Lehtola 2013. Remembered eating experiences described by self, food, place, time, and scape. British Food Journal, Vol. 115, No.  5.

Kauppinen-Räisänen, H., Owusu, R.A and B.A. Bamfo 2012. Brand salience of OTC pharmaceuticals through package appearance. International Journal of Pharmaceutical and Healtcare Marketing, Vol. 6, No 3, 230-249. 

Björk, P, and H. Kauppinen-Räisänen 2012. A netnographic examination of travelers' online discussionsof risks. Tourism Management Perspectives, Vol. 2-3, pp. 65-71. 

Kauppinen-Räisänen, H. 2011. The impact of salient cues on aging consumers. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, Vol. 11, No. 4,pp. 294-302.

Björk, P, and H. Kauppinen-Räisänen 2011. The impact of perceived risk on information search. A study of Finnish tourists. Scandinavian Journal of Tourism and Hospitality, Vol. 11 No. 3, pp. 306-323.

Kauppinen-Räisänen, H. and H.T. Luomala 2010. Exploring consumers’ product-specific colour meanings, Qualitative Market Research: An International Journal, Vol. 9 No.3, pp. 297-306. AWARDED: Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence 2011

Kauppinen-Räisänen,  H. 2010. The impact of extrinsic and packaging design attributes on preferences for non-prescription drugs. Management Research Review, Vol. 33 No. 2, p 161-173.

Lehtola, K., Luomala, H., Kauppinen-Räisänen, H., Kupiainen, T. and H. Tuuri 2008. Consumers’ experience of Food Products: Effects of Value Activation and Price Cues. Journal of Customer Behaviour, Vol. 7 No. 1, pp. 19-30.

Kupiainen, T., Luomala, H., Lehtola K. and H. Kauppinen-Räisänen 2008. Tavoitteena tyytyväinen kuluttaja. Tuote- ja markkinointikonseptien kuluttajalähtöinen kehittäminen elintarvikealan pk-yrityksille Vaasan Yliopiston Julkaisuja, nro. 286, p. 239.

Kauppinen-Räisänen, H., Grönroos, C., and J. Gummerus 2007. Interpretation of services marketing concepts. Workingpaper 530, Publications of Swedish School of Economics and Business Administration.

Lehtola, K., Luomala, H., Tuuri, H., Kauppinen-Räisänen, H., and T. Kupiainen 2007. The Effects of Value Activation and Price Cues on Consumers’ experience of Food Products. Anzmac Conference, New Zealand, p. 7. AWARDED: ”Best Paper in Track Consumer Behaviour” of 63 competing papers.

Kauppinen, H 2004. Colours as non-verbal signs. Doctoral Thesis.