Kristina Heinonen holds the tenure track position as Hanken Foundation assistant professor in service marketing at the Department of Marketing at Hanken School of Economics. She is also director of the knowledge and research centre Centre for Relationship Marketing and Service Management (CERS) at Hanken.

Heinonen is currently involved in research projects concerning service value, e-service and mobile service, dynamics of customer relationships, and integrated marketing communication.

Heinonen, K., (2011),Consumer activity in social media: Managerial approaches to consumers' social media behavior, Journal of Consumer Behaviour, Vol. 10, No. 6, 356-364

Heinonen, K., (2011), Consumers' relationship development process in the context of online communities, Journal of Customer Behaviour, Vol. 10, No. 1, 49-72

Heinonen, K., Strandvik, T., Mickelsson, K-J., Edvardsson, B., Sundström, E., & Andersson, P. (2010), A customer dominant logic of service, Journal of Service Management, Vol. 21, No. 4, 531-548

Heinonen, K. & Michelsson, T. (2010): The use of digital channels to create customer relationships, International Journal of Internet Marketing and Advertising, Vol. 6, No. 1, 1-21 

Heinonen, K. (2009): The Influence of Customer Activity on e-Service Value-in-use, International Journal of Electronic Business, 7 (2), 190-214

Heinonen, K. (2008): The role of digital service encounters on customers’ perceptions of companies, Journal of Electronic Commerce in Organizations, 6 (2), 1-10

Heinonen, K. & Strandvik, T. (2007): Consumer responsiveness to mobile marketing, International Journal of Mobile Communications, 5 (6), 603-617

Heinonen, K. (2006): Temporal and spatial e-service value, International Journal of Service Industry Management, Vol. 17, No. 4, 380-400

Heinonen, K. & Strandvik, T. (2005): Communication as an element of service value, International Journal of Service Industry Management, 16 (2), 186-198

Heinonen, K. (2004): Reconceptualizing customer perceived value - the value of time and place, Managing Service Quality, Vol. 14, No. 2/3, 205-215

Heinonen, K. & Andersson, P. (2003): Swedish mobile market: Consumer perceptions of mobile services, Communications & Strategies, 49 (1st quarter), 151-171

Grönroos, G., Heinonen, F., Isoniemi, K, & Lindholm, M. (2000): The NetOffer Model: A case example from the virtual marketplace, Management Decision, Vol. 38, No. 4, 243-252