I hold a PhD in Management and Organization (Hanken School of Economics) and a Master's degree in Social Psychology (University of Helsinki). Currently I work as an International Co-ordinator and a researcher at Hanken. Prior to my doctoral studies I have worked as the HR Manager for an IT company and as the Project Manager for an executive program at Hanken. I have presented my work at many international conferences such as The International Product Development Management Conference 2007, ACSCOS 2008 and ISPIM 2009. I am a member of various research groups, for example, 'The Project on Unintended and Undesirable Consequences of Innovation' and 'The Research Group of Gender Relations in Organizations, Management and Society' (see  http://www.hanken.fi/public/en/gendergroup).

My main research interests are:

-organizational restructurings and organizational change

-(software) product development practices

-organizing from the perspective of different organizational groups: implications from particular ways of organizing for various organizational members, for example, implications following increasing standardization such as project management

-innovation from the perspective of unintended and undesirable consequences

-identity and subjectivity

-gender

In my Ph.D. project I explored software product development during organizational restructurings. The dissertation addresses how organizational restructurings occur as well as how software product developers experience their own work in the light of such changes (for example, downsizing). In so doing the study sheds light on how groups of social actors construct stability in their everyday practices even when far-reaching organizational restructurings occur; how stability can be achieved through particular ways of organizing, subjectivity work and relations to technology.

I am also involved in a project addressing various issues around unintended and undesirable consequences of innovations. At the moment we are working on an international book project. Please visit: http://www.hanken.fi/public/en/beyondtheproinnovationbias

Segercrantz, B. (2011). "... the walls fell down but the blokes just coded ..." Varieties of stability in software product development during organizational restructurings. Ph.D. thesis: Publications of the Hanken School of Economics No 226. Helsinki: Hanken School of Economics. Available on: https://helda.helsinki.fi/handle/10138/26137

Segercrantz, B. (2009). Towards a (more) critical and social constructionist approach to New Product Development projects. ephemera theory & politics in organization, 9(2): 182-194. Available on: http://www.ephemeraweb.org/journal/9-2/9-2segercrantz.pdf

Segercrantz, B. (2007). Constructing stability in software product development during organizational restructurings. Swedish School of Economics and Business Administration. Working paper nr 527. Helsinki: Swedish School of Economics and Business Administration.