Dr. Anu Helkkula is working as Assistant Professor and the Director of Centre for Relationship Marketing and Service Management (CERS). She is a project leader for Tekes financed Always a Happy Ending? project, which studies user engagement in service innovation. The project is realised together by Hanken School of Economics / CERS and VTT Technical Research Centre of Finland.
Before her academic career, she has worked for twenty years in service management and development positions in Finland and internationally.
Assistant Professor at Hanken School of Economics 2012-
Adjunct Professor /(Docent) in service management at the University of Naples "Frederico II" March 2013-
Finnish Service Alliance, member of the board of directors 2012-
Director of Centre for Relationship Marketing and Service Management (CERS) 2011-Senior Researcher, Aalto University School of Science 2010-
Project Director, Always a Happy Ending? Who, When and How should Users be engaged in Service Innovation?, a Tekes financed project 2012-Project Manager, INNOPEX, Service Innovation from the Provider Perspective and as a Customer Experience, a Tekes financed project 2010-2012.
Project Researcher, CinSin, Customer Information in Service Innovation, a Tekes financed project 2009-2010.
Project Manager, VALU, Tools for identifying User Needs and Values in designing successful Technology, a Tekes financed project 2008-2009.