Publikationer och projekt
Publikationer
Selected publications/marketing Helsinki
1. Bonsu, S and Polsa, P 2011, 'Govern-mentality at the 'Base-of-the Pyramid'', forthcoming in Journal of Macromarketing.
2. Edvardsson, B, Holmlund, M and Strandvik, T 2008, 'Initiation of business relationships in service-dominant settings', Industrial Marketing Management, Vol. 37, Iss 3, 339-350.
3. Finne, Å and Grönroos, C 2009 'Rethinking marketing communication: From integrated marketing communication to relationship communication', Journal of Marketing Communications, Vol. 15, Nos. 2-3, 179-195.
4. Grönroos, C 2006, Adopting a Service Logic for Marketing, Marketing Theory, Vol. 6, No. 3, 317-333
5. Grönroos, C 2007, Service Management and Marketing. Customer Management in Service Competition. Chichester, UK: John Wiley & Co.
6. Grönroos, C 2009, 'Marketing as promise management: regaining customer management for marketing', Journal of Business and Industrial Marketing, Vol. 24, Nos. 5/6, 351-359.
7. Grönroos, C and Helle, P 2010, 'Adopting a service logic in manufacturing. Conceptual foundation and metrics for mutual value creation', Journal of Service Management, Vol. 21, No. 5, 564-590.
8. Gummerus, J and Pihlström, M, 'Context and mobile services' value-in-use', forthcoming in Journal of Retailing and Consumer Services.
9. Heinonen, K & Strandvik, T 2009, 'Monitoring value-in-use of e-service', Journal of Service Management, Vol. 20, No. 1, s. 33-51.
10. Heinonen, K, Strandvik, T, Mickelsson, K, Edvardsson, B, Sundstrom, E and Andersson, P 2010, 'A customer-dominant logic of service', Journal of Service Management, Vol. 21, No. 4, 531-548.
11. Helkkula, A. 2011 'Characterising the concept of service experience, Journal of Service Management, Vol. 22, Iss. 3, 367-389.sd
12. Holmlund-Rytkönen, M and Strandvik, T 2005, 'Stress in business relationships', Journal of Business and Industrial Marketing, Vol. 20, No. 1, 12-22.
13. Liljander, V and Strandvik, T 1997, 'Emotions in Service Satisfaction', International Journal of Service Industry Management, Vol. 8, No. 2, 148-169.
14. Liljander, V, Gillberg, F, Gummerus, J and van Riel, A. 2006, 'Technology readiness and the evaluation and adoption of self-service technologies', Journal of Retailing and Consumer Services, Vol. 13, No. 3, 177-191.
15. Mehta R, Polsa P, Mazur J, Fan X, and Dubinsky A J. 2006, 'Strategic alliances in international distribution channels', Journal of Business Research, Vol. 59, Iss. 10, 1094-1104.
16. Payne, A, Storbacka, K and Frow, P 2008, 'Managing the co-creation of value', Academy of Marketing Science, Vol. 3, 83-96.
17. Rindell, A, Korkman, O and Gummerus, J 'The role of brand images in consumer practices: Uncovering embedded brand strength', forthcoming in Journal of Product and Brand Management.
18. Rindell, A, Edvardsson, B and Strandvik, T 2010, 'Mapping the "roots" of the consumer's image-in-use of companies', Journal of Product and Brand Management, Vol. 19, No. 6, 423-431.
19. Sepp, M, Liljander, V and Gummerus, J 2011, 'Private bloggers' motivations to produce content: A gratifications theory perspective', forthcoming in Journal of Marketing Management.
20. Storbacka, K Strandvik, T. and Grönroos, C. 1994, 'Managing customer relationships for profit: The dynamics of relationship quality', International Journal of Service Industry Management, Vol. 5, No. 5, 21-38.
21. Storbacka, K and Nenonen, S 2011, 'Scripting markets: From value propositions to market propositions', Industrial Marketing Management, Vol. 40 255-266.
22. Strandvik, T, Holmlund, M and Edvardsson, B, 'Customer needing: A challenge for the seller offering', forthcoming in Journal of Business and Industrial Marketing.
Selected publications/marketing Vasa
Björk, P 2010, 'Atmospherics on tour operators' websites: Website features that stimulate emotional response', Journal of Vacation Marketing, Vol. 16, No. 4, 283-296.
Holma, A, Björk, P and Virtanen, LH 2009, 'Co-operation Facilitators in Dynamic Business Triads', The IMP Journal, Vol. 3, No. 1, 75-94.
Grönroos, C and Ravald, A 2011, 'Service as business logic: implications for value creation and marketing', Journal of Service Management, Vol. 22, 5-22.
Ravald, A 2010, 'The customer's process of value creation', Mercati e Competitivitā, Vol. 1, nr 1.
Weidenfeld, A, Butler, RW and Williams, AM 2010, 'Clustering and Compatibility between Tourism Attractions', International Journal of Tourism Research, Vol. 12, No. 1, 1-16.
Wägar, K 2007, 'Learning in a service context: going backstage', Managing Service Quality, Vol. 17, No. 6, 635-655.
Wägar, K 2008, 'Exploring tools for learning about customers in a service setting', Journal of Service Management, Vol. 19, No. 5, 596-620.
Wägar, K and Lindqvist, L 2010, 'The role of the customer contact person's age in service encounters', Journal of Services Marketing, Vol. 24, No. 7, 509-17.