Programme Focus

Programme Focus

The Master's Degree Program in Strategic Entrepreneurship and Marketing focuses on business management, creativity and innovativeness in firms. It enhances the student's ability to manage, renew, and strategically develop marketing as well as entrepreneurial activities in national and international contexts. This programme develops the student's theoretical and practical understanding of innovative change processes, including the identification, development, commercialization, growth, and expansion of business opportunities - competences needed for those who want to become business leaders of the future.

During your studies you will learn about different aspects of both entrepreneurship and marketing and you will be taught how to design and carry out research. Subjects discussed are for instance customer experiences, product development, international marketing, cultural impact in international business, tourism marketing, small business marketing, cooperation and strategy in business networks, supply chain management, project management, new business development, intangible assets, strategy work, and innovation.