Conference chair
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- Kristina Heinonen, Hanken School of Economics, Helsinki, Finland
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| Conference co-chairs |
- Peter Björk, Hanken School of Economics, Vaasa, Finland
- Anu Helkkula, Hanken School of Economics, Helsinki, Finland
- Christian Grönroos, Hanken School of Economics, Helsinki, Finland
- Maria Holmlund-Rytkönen, Hanken School of Economics, Helsinki, Finland
- Tore Strandvik, Hanken School of Economics, Helsinki, Finland
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| International Conference committee |
- Steve Baron, University of Liverpool, UK
- Tom DeWitt, University of Hawaii - Hilo, USA
- Bo Edvardsson, Karlstad University, Sweden
- Raymond Fisk, Texas State University, USA
- Dwayne Gremler, Bowling Green University, USA
- Lia Patrício, University of Porto, Portugal
- Javier Reynoso, ITESM, Mexico
- Jochen Wirtz, National University of Singapore, Singapore
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