AMA SERVSIG 2012
International Service Research Conference
We wish to thank everyone who participated in the SERVSIG International Service Research Conference held on June 7-9, 2012 in Helsinki, Finland. The conference was hosted by the CERS Centre for Relationship Marketing and Service Management at Hanken School of Economics.
SERVSIG is the name given to the American Marketing Association's Services Marketing Special Interest Group. The SERVSIG International Research Conference is held in a different country every two years.
BOOK OF ABSTRACTS
The book of abstracts from the conference has been published online and can now be accessed at the following permanent adress:
Full title: Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012
Edited by Jacob Mickelsson and Anu Helkkula
Published in 2012 by Hanken School of Economics, Helsinki
Best conference paper
"Polyphony, Discord and Harmony: Individual Experiences of Value in Collaborative Consumption Contexts" by Carol Kelleher, Hugh Wilson, and Joe Peppard
Highly commended papers
"The Construction of Space in Customer Experiences" by Ritva Höykinpuro and Arja Ropo
"A Historical Exploration of the Global Service Marketing Community" by Cristiana R. Lages, Claudia Simoes, Raymond P. Fisk and Werner H. Kunz
"An Exploration of Consumer Manipulation in Service Interactions" by Cheryl Leo, Dominique Greer and Beverley Sparks