The Subject Marketing
Welcome to marketing
We are specialized in service and relationship marketing, which has been chosen to be one of Hanken's areas of expertise. We are pioneers within the subject both nationally and internationally. Studies in marketing at Hanken are management and customer oriented and are based on the latest research within the subject. We offer a wide selection of courses at basic, intermediate, and advanced level. Students can study marketing within the integrated bachelor's and master's program, the Master's Program in English, and pursue research studies within the PhD program. All researchers within the subject are associated with the knowledge center, Center for Service Marketing and Relationship Management (CERS), and actively participate in Hanken & SSE Executive Education, Hanken MBA, and the Finnish Center for Service and Relationship Management (FCSRM).
Scholars associated with the subject have recently published in leading journals in diverse marketing areas, such as Journal of Service Research, Journal of the Academy of Marketing Science, Journal of Service Management (formerly International Journal of Service Industry Management), Journal of Business Research, European Journal of Marketing , Industrial Marketing Management, Journal of Business and Industrial Marketing, Journal of Business-to-Business Marketing, Journal of Marketing Management, Marketing Theory, Journal of Macro-Marketing, Consumption, Markets and Culture, and Journal of Management Studies. The scholars have also published books with international publishers. Other publications include book chapters in edited books. The scholars regularly attend scientific conferences, have organized conferences and workshops as well as have extensive collaborative links with other universities and business schools around the world (for more information on research projects and collaborations see CERS web pages.)
The goal with studies in marketing is that the students can learn to understand how companies and other organizations, in different contexts - consumer markets, services, industrial markets, international markets - conducts their relations with consumers and end users, and with partners such as suppliers, distributors, financial stakeholders and networks. Such relations can be found in the traditional physical marketplace, as well as in markets enabled by the Internet, mobile, and other technologies. Students will learn models, methods and techniques to analyze marketing problems, consumer behaviour, companies' buying behaviour, customer relationships etc. Further, students learn to make and follow up on decisions regarding the marketing of goods, services, and systems both on the home and international markets. Through the selection of courses it is possible for students to study some areas in more depth.