The Subject Marketing

Welcome to marketing

We are specialized in service and relationship marketing, which has been chosen to be one of Hanken's areas of expertise. We are pioneers within the subject both nationally and internationally. Studies in marketing at Hanken are management and customer oriented and are based on the latest research within the subject. We offer a wide selection of courses at basic, intermediate, and advanced level. Students can study marketing within the integrated bachelor's and master's program, the Master's Program in English, and pursue research studies within the PhD program. All researchers within the subject are associated with the knowledge center, Center for Service Marketing and Relationship Management (CERS), and actively participate in Hanken & SSE Executive Education, Hanken MBA, and the Finnish Center for Service and Relationship Management (FCSRM).

The goal with studies in marketing is that the students can learn to understand how companies and other organizations, in different contexts - consumer markets, services, industrial markets, international markets - conducts their relations with consumers and end users, and with partners such as suppliers, distributors, financial stakeholders and networks. Such relations can be found in the traditional physical marketplace, as well as in markets enabled by the Internet, mobile, and other technologies. Students will learn models, methods and techniques to analyze marketing problems, consumer behaviour, companies' buying behaviour, customer relationships etc. Further, students learn to make and follow up on decisions regarding the marketing of goods, services, and systems both on the home and international markets. Through the selection of courses it is possible for students to study some areas in more depth.