Publications and projects

Publications

You will find a more detailed list here: http://www.hanken.fi/public/en/journalarticles

Selected publications/marketing Helsinki

Edvardsson, B, Holmlund, M and Strandvik, T 2008, 'Initiation of Business Relationships in Service-Dominant Settings', Industrial Marketing Management, Vol. 37, No. 3, pp. 339-350.

Finne, Å and Strandvik, T 2012, 'Invisible Communication - A Challenge to Established Marketing Communication Practice.' European Business Review, Vol. 24, No. 2, pp. 120-133.

Gebauer, H and Kowalkowski, C 2012, 'Customer-Focused and Service-Focused Orientation in Organizational Structures', Journal of Business and Industrial Marketing, Vol. 27, No. 7, pp. 527-537.

Grönroos, C 2007, Service Management and Marketing. Customer Management in Service Competition. Chichester, UK: John Wiley & Co.

Grönroos, C and Voima, P 2013, 'Critical Service Logic: Making Sense of Value Creation and Co-Creation', Journal of the Academy of Marketing Science, Vol. 41, No. 2, pp. 133-150

Grönroos, C and Helle, P 2012, 'Return on Relationships: Conceptual Foundation and Measurement of Mutual Value Gains from Relational Business Engagements', Journal of Business & Industrial Marketing, Vol. 27, No. 5, pp. 344-359.

Gummerus, J 2013, 'Value Creation Processes and Value Outcomes in Marketing Theory - Strangers or Siblings?' Marketing Theory, Vol. 13, No. 1, pp. 19-46.

Heinonen, K, Strandvik, T, Mickelsson, K, Edvardsson, B, Sundstrom, E and Andersson, P 2010, 'A Customer-Dominant Logic of Service', Journal of Service Management, Vol. 21, No. 4, pp. 531-548.

Heinonen, K 2011, 'Conceptualising Consumers' Dynamic Relationship Engagement: The Development of Online Community Relationships', Journal of Customer Behavior, Vol.10, No. 1, pp. 49-72.

Helkkula, A. 2011, 'Characterising the Concept of Service Experience, Journal of Service Management, Vol. 22, No. 3, pp. 367-389.

Helkkula, A, Kelleher, C and Pihlström, MH 2012, 'Characterizing Value as an Experience - Implications for Researchers and Managers', Journal of Service Research, Vol. 15, No. 1, pp. 59-75.

Holmqvist, J and Grönroos, C 2012, How Does Language Matter for Services? Challenges and Propositions for Service Research', Journal of Service Research, Vol. 15, No. 4, 2012, pp. 430-442

Kauppinen-Räisänen, H and Luomala, HT 2010, 'Exploring Consumers' Product-Specific Colour Meanings', Qualitative Market Research: An International Journal, Vol. 13, No. 3, pp. 287-308.

von Koskull, C and Fougère, M 2011, 'Service development as practice: A rhetorical analysis of customer-related arguments in a service development project', Scandinavian Journal of Management, Vol .27, No. 2, pp. 205-220.

Kowalkowski, C, Witell, L and Gustafsson, A 2013, 'Any Way Goes: Identifying Value Constellations for Service Infusion in SMEs', Industrial Marketing Management, Vol. 42, No. 1, pp. 18-30.

Lindeman, S 2012, 'Market Formation in Subsistence Contexts: A Study of Informal Waste Trade in Tanzania and Brazil', Consumption, Markets and Culture, Vol. 15, No. 2, pp. 235-257.

Lundqvist, A, Liljander, V, Gummerus, J and van Riel A. C.R, 'The Impact of Storytelling on the Consumer Brand Experience: The Case of a Firm-Originated Story'. Forthcoming in the Brand Management Journal.

Rindell, A, Korkman, O and Gummerus, J 2011, 'The Role of Brand Images in Consumer Practices: Uncovering Embedded Brand Strength', Journal of Product and Brand Management, Vol. 20, No. 6, pp. 440-446.

Rindell, A 2013, 'Time in Corporate Images: Introducing Image Heritage and Image-in-Use', Qualitative Market Research: An International Journal, Vol. 16, No. 2. Forthcoming.

Liljander, V, Gummerus, J and Sepp, M 2011, 'Private Bloggers' Motivations to Produce Content - a Gratifications Theory Perspective', Journal of Marketing Management, Vol. 27, No. 13-14, pp. 1479-1503.

Polsa, P 2013, 'The Crossover-Dialog Approach: The Importance of Multiple Methods for International Business ', Journal of Business Research, Vol . 66, no. 3, pp. 288-297

Storbacka, K Strandvik, T. and Grönroos, C. 1994, 'Managing customer relationships for profit: The dynamics of relationship quality', International Journal of Service Industry Management, Vol. 5, No. 5, 21-38.

Storbacka, K and Nenonen, SM 2012, 'Competitive arena mapping: Market Innovation Using Morphological Analysis in Business Markets', Journal of Business-to-Business Marketing, Vol. 19, No, 3, pp. 183-215.

Strandvik, T, Holmlund, M & Edvardsson, B 2012, 'Customer Needing: A Challenge for the Seller Offering', Journal of Business and Industrial Marketing, Vol. 27, No. 2, pp. 132-141.

Selected publications/marketing Vasa

Björk, P & Kauppinen-Räisänen, H 2012, 'A Netnographic Examination of Travelers' Online Discussions of Risks', Tourism Management Perspectives, Vol. 2-3, pp. 65-71.

Björk, P 2012, 'Brand Recovery : A Quick Fix Model for Brand Structure Collapse', Journal of travel and tourism marketing, Vol. 29, nr 6, s. 520-531.

Björk, P 2010, 'Atmospherics on Tour Operators' Websites: Website Features that Stimulate Emotional Response', Journal of Vacation Marketing, Vol. 16, No. 4, 283-296.

Butler, R and Weidenfeld, A 2012, 'Cooperation and Competition During the Resort Lifecycle', Tourism Recreation Research, Vol. 37, No. 1, pp. 15-26.

Holma, A, Björk, P and Virtanen, LH 2009, 'Co-operation Facilitators in Dynamic Business Triads', The IMP Journal, Vol. 3, No. 1, 75-94.

Grönroos, C and Ravald, A 2011, 'Service as Business Logic: Implications for Value Creation and Marketing', Journal of Service Management, Vol. 22, 5-22.

Ravald, A 2010, 'The Customer's Process of Value Creation', Mercati e Competitività, Vol. 1, nr 1.

Wägar, K, Roos, I, Ravald, A and Edvardsson, B 2012, 'My Customers Are in My Blind Spot: Are They Changing and I Cannot See It?', Journal of Service Research, Vol. 15, No. 2, pp. 150-165.

Wägar, K and Lindqvist, L 2010, 'The Role of the Customer contact Person's Age in Service Encounters', Journal of Services Marketing, Vol. 24, No. 7, 509-17.