Marketing

Programme Focus

The Master's degree Programme in Marketing is aimed at people who have a bachelor degree in business studies and who wish to pursue further academic studies in Marketing. The programme is management oriented, but it also aims to develop students' analytical and research skills.

Courses are taught by recognised faculty members, in close co-operation with business leaders and experts from different fields of business. The department's research focus on Service and relationship marketing is internationally recognized and one of the areas that Hanken excels in. This focus is reflected also in the course offerings. All this guarantees a master's degree of high international standard, which gives you the required competence to meet the challenges of an increasingly complex marketplace, or to pursue doctoral studies.

The programme offers a study environment of high academic standard and brings together students from all over the world. Students are encouraged to complete part of their studies abroad at one of Hanken's many partner universities. Therefore, in addition to compulsory courses, the programme leaves room for an individual choice of elective courses. We help students build meaningful and individual programme structures to suit their future career goals.

Programme Structure

The Master's Degree Programme in Marketing is a two-year (120 credits) full time study programme offered by Hanken School of Economics.

The programme and all courses are designed for full time study. The programme consists of the following parts:

• Courses in marketing (16 credits)
• Research seminar and Master's thesis in marketing (42 credits)
• Methods courses (24 credits)
• Course in economic sciences (8 credits)
• Free elective courses (24 credits)
• Language course (6 credits)

The selection of courses may vary depending on the year of enrolment. In the year 2010-2011 we offer the following courses in marketing: Master in Marketing Programme 2010 Table.pdf [pdf] 61k

Full list of Courses 2010-2011

Faculty and Partners

Who are we?

The Master's Degree Programme is provided by the Department of Marketing at Hanken at our Helsinki campus.

Faculty

Our research centre CERS provides additional human resources and links to business partners. Each year we also receive distinguished international academic visitors, who give lectures or courses in marketing.

For example, Professor Kaj Storbacka, Nyenrode Business Universiteit, (who is also Professor at Hanken and founder of Vectia Oy (consulting)), has provided a course in Market Management during several years.

Career Paths

Students who have completed the programme typically receive a higher salary and more demanding tasks than before, they move to a higher position within their current company, or to a managerial position in another company, nationally or internationally.

Students from Hanken with a degree in marketing work in, for example, marketing management, brand management, sales management and consultancy, in service- goods and industrial firms. Typical titles are: CRM-manager, Key Account Manager, Brand manager, Sales Manager, Sales Director, Product manager, Project Manager, Marketing Assistant, Marketing Manager, Assistant Manager, Project Leader, Consultant.

As a student at Hanken you will also have the opportunity take full advantage of the services provided by our Career and Recruitment Services, Ekonomforum . Ekonomforum gives you assistance when you are looking for an internship or need career guidance. Through Ekonomforum you can also get involved in Hanken's mentorship programme.

A student perspective on the Marketing programme

Application and Further Information

For full details on the application process and admission requirements please go to: www.hanken.fi/admissions