Marketing
Programme Focus
The Master's degree Programme in Marketing is aimed at people who have a bachelor degree in business studies and who wish to pursue further academic studies in Marketing. The
programme is management oriented, but it also aims to develop students'
analytical and research skills.
Courses are taught by recognised faculty members, in close co-operation with business leaders and experts from different fields of business. The department's research focus on Service and relationship marketing is internationally recognized and one of the areas that Hanken excels in. This focus is reflected also in the course offerings. All this guarantees a master's degree of high international standard, which gives you the required competence to meet the challenges of an increasingly complex marketplace, or to pursue doctoral studies.
The programme offers a study environment of high academic standard and brings together students from all over the world. Students are encouraged to complete part of their studies abroad at one of Hanken's many partner universities. Therefore, in addition to compulsory courses, the programme leaves room for an individual choice of elective courses. We help students build meaningful and individual programme structures to suit their future career goals.
Programme Structure
The Master's Degree Programme in Marketing is a two-year (120 credits) full time study programme offered by Hanken School of Economics.
The programme and all courses are designed for full time study. The programme consists of the following parts:
- Courses in marketing (16 credits)
- Research seminar and Master's thesis in marketing (42 credits)
- Methods courses (24 credits)
- Course in economic sciences (8 credits)
- Free elective courses (24 credits)
- Language course (6 credits)
The selection of courses may vary depending on the year of enrolment.
Full list of courses in marketing during the Academic Year 2012-2013
Faculty and Partners
Who are we?
The Master's Degree Programme is provided by the Department of Marketing at Hanken at our Helsinki campus.
Faculty
| Professor Veronica Liljander, responsible for the Master's Degree Programme in Marketing. | |
| Professor Christian Grönroos | |
| Professor Tore Strandvik | |
| ProfessorMaria Holmlund-Rytkönen, head of department | |
| Lecturer Åke Finne | |
| Associate Professor
Anne Rindell
| |
| Assistant Professor Johanna Gummerus | |
| Assistant Professor Anu Helkkula | |
| Assistant Professor Christian Kowalkowski | |
| Tenure Track Assistant Professor (on leave of absence)Kristina Heinonen | |
| Amanuensis Christina Antell |
Our research centre CERS provides additional human resources and links to business partners. Each year we also receive distinguished international academic visitors, who give lectures or courses in marketing.
Career Paths
Students who have completed the programme typically receive a higher salary and more demanding tasks than before, they move to a higher position within their current company, or to a managerial position in another company, nationally or internationally.
Students from Hanken with a degree in marketing work in, for example, marketing management, brand management, sales management and consultancy, in service- goods and industrial firms. Typical titles are: CRM-manager, Key Account Manager, Brand manager, Sales Manager, Sales Director, Product manager, Project Manager, Marketing Assistant, Marketing Manager, Assistant Manager, Project Leader, Consultant.
As a student at Hanken you will also have the opportunity take full advantage of the services provided by our Career and Recruitment Services, Ekonomforum . Ekonomforum gives you assistance when you are looking for an internship or need career guidance. Through Ekonomforum you can also get involved in Hanken's mentorship programme.
Application and Further Information
For full details on the application process and admission requirements please go to: www.hanken.fi/admissions
