Journal Articles

International publications from CERS 2012

• Holmlund, M., Strandvik, T., & Edvardsson, B. (2012). Customer Needing: A Challenge for the Seller Offering. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 27(2), 132-141.

• Helkkula, A., Kelleher, C. , & Pihlström, M. H. (2012). Characterizing Value in the Experience - Implications for Researchers and Managers. Journal of Service Research.

• Holmlund, M. (2012). Interactive Resource Development in New Business Relationships: A Commentary Essay. Journal of Business Research, 65(2), 218-219.

• Wägar, K., Roos, I. , Ravald, A., & Edvardsson, B. (2012). My Customers Are in My Blind Spot: Are they changing and I can't see it?. Journal of Service Research.

• Mysen, T., Svensson, G. , Rindell, A., & Billström, A. (2012). 'Antecedents' and 'postcedents' in relation to satisfaction in Norwegian Business Relationships. International Journal of Procurement Management (IJPM).

• Svensson, G., Mysen, T. , Rindell, A., & Billström, A. (2012). A Nordic Comparative Study of a META-RELQUAL Construct. Marketing Intelligence & Planning.

• Storbacka, K. , & Nenonen, S. M. (2012). Competitive arena mapping: Market innovation using morphological analysis. Journal of Business-to-Business Marketing.

• Polsa, P., Wei, F. , Sääksjärvi, M. C., & Bei, S. (2012). Cultural values and health care service quality in China: A case study of Tianjin's Number One Hospital. International Journal of Health Care Quality Assurance, 26(1).

• Gummerus, J. , Liljander, V. , Pihlström, M. H., & Weman, E. (2012). Customer Engagement in a Facebook Brand Community. Management Research Review, (9).

• Wägar, K. (2012). Exploring the Mundane and Complex: The use of ethnography for studying customer-oriented learning. Qualitative Market Research: An International Journal.

• Lindeman, S. U. B., Halme, M., & Linna, P. (2012). Innovation for Inclusive Business: Intrapreneurial Bricolage in Multinational Corporations. Journal of Management Studies.

• Finne, Å. , & Strandvik, T. (2012). Invisible communication - A challenge to established marketing communication practice.. European Business Review.

• Lindeman, S. U. B. (2012). Market formation in subsistence contexts:: A Study of informal waste trade in Tanzania and Brazil. Consumption, Markets and Culture.

• Kjellberg, H. , Storbacka, K., Akaka, M., Chandler, J., Finch, J. , Lindeman, S. U. B., Löbler, H., Mason, K., McColl-Kennedy, J. , & Nenonen, S. M. (2012). Market futures/future markets: Commentary on future research directions in the study of markets. Marketing Theory.

• Liljander, V. , Gummerus, J. , Pihlström, M. H. , & Kiehelä, H. P. (2012). Mobilte services as resources for consumer integration of value in a multi-channel environment. I Strategy, Adoption and Competitive Advantage of Mobile Services in the Global Economy

• Storbacka, K. (2012). Strategic Account Management Programs: Identifying Design Elements and Best Practices. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING.

2011

• Polsa, P. and Fan, X. (2011), " Globalization of Local Retailing: Threat or Opportunity? The Case of Food Retailing in Guilin, China", Journal of Macromarketing, published online 11 May 2011, DOI: 10.1177/0276146711408099

• Bonsu, S. K. and Polsa, P (2011), " Governmentality at the Base-of-the-Pyramid", Journal of Macromarketing, published online 10 May 2011, DOI: 10.1177/0276146711407506

• von Koskull, C. and Fougère, M. (2011), "Service development as practice: A rhetorical analysis of customer-related arguments in a service development project", Scandinavian Journal of Management, Volume 27, Issue 2,pp. 205-220

• Storbacka K. and Nenonen S. (2011), "Markets as Configurations", European Journal of Marketing, Vol. 45, Iss. 1, pp. 241-258

• Storbacka, K., Polsa, P. & Sääksjärvi, M. (2011), "Management practices in solution sales - a multi-level and cross-functional framework", Journal of Personal Selling and Sales Management, Vol. 31, Iss. 1, pp. 35-54

• Grönroos, C. and Ravald, A. (2011), "Service as business logic: implications for value creation and marketing", Journal of Service Management, Vol. 22, No. 1, pp. 5-22

• Grönroos, Christian (2011), "A service perspective on business relationships: The value creation, interaction and marketing interface", Industrial Marketing Management, Vol 40, pp. 240-247

• Holmqvist, Jonas (2011), "Consumer language preferences in service encounters: a cross-cultural perspective," Managing Service Quality, Vol. 21, No. 2, pp. 178-191.

• Persson, Andreas (2011), "The Management of Customer Relationships as Assets in the Retail Banking Sector," Journal of Strategic Marketing, Vol. 19 No. 1, pp. 105-119.

2010

• Wägar, K. and Lindqvist, L-J. (2010), "The role of the customer contact person's age in service encounters"
  Journal of Services Marketing, Vol 24, Iss. 7, pp. 509 - 517)

• Persson, A. and Ryals, L. (2010), "Customer assets and customer equity: Management and measurement issues", Marketing Theory, Vol. 10, Iss.4

• Grönroos, C. and Helle, P. (2010), Adopting a service logic in manufacturing: Conceptual foundation and metrics for mutual value creation, Journal of Service Management, Vol. 21, Iss. 5

• Nenonen S. and Storbacka K. (2010), Business model design: conceptualizing networked value co-creation, International Journal of Quality and Service Sciences, Vol. 2, Iss. 1, pp. 43-59

• Rindell, A. and Strandvik, T. (2010), Corporate brand evolution: corporate brand images evolving in consumers' everyday life, European Business Review, Vol. 11, No. 3

• Rindell, A., Edvardsson, B. and Strandvik, T. (2010), Mapping the "roots" of the consumer's image-in-use of companies, Journal of Product & Brand Management, Vol. 19, Iss. 6

• Gummerus, Johanna (2010), E-services as resources in customer value creation: a service logic approach, Managing Service Quality, Vol. 20, Iss. 5, pp. 425-439

• Korkman O., Storbacka K. and Harald B. (2010), Practices as markets: Value co-creation in e-invoicing, Australasian Marketing Journal, Vol. 18, Iss. 4, pp. 236-247

• Kauppinen-Räisänen, Hannele (2010), The impact of extrinsic cues on drug preferences, Management Research Review, Vol. 33, Iss. 2, pp. 161 - 173

• Heinonen, K., Strandvik, T., Mickelsson, K-J., Edvardsson, B., Sundström, E. and Andersson, P. (2010), A customer dominant logic of marketing, Journal of Service Management, Vol. 21, No. 4

• Holttinen, Heli (2010), Social practices as units of value creation: theoretical underpinnings and implications, International Journal of Quality and Service Sciences, vol. 2, no. 1, pp. 95-112.

• Helkkula, A. and Kelleher, C. (2010), Circularity of customer service experience and customer perceived value, Journal of Customer Behaviour, vol. 9, no. 1, pp. 37-53.

2009

• Rindell, A (2009), A Grounded Theory Approach in a Branding Context: Challenges and lessons learnt during the research process, The Grounded Theory Review. Vol. 8, No. 2

• Sääksjärvi, Maria, Maria Holmlund and Nina Tanskanen (2009), Consumer Knowledge of Functional Foods, International Review of Retail, Distribution and Consumer Research, Vol. 19, Iss. 2, 135-156.

• Edvardsson, Bo and Tore Strandvik (2009), Critical Times in Relationships, European Business Review, Vol. 21, Iss. 4, p. 326-343

• Vanyushyn, Vladimir, Maria Holmlund and Sören Kock (2009), Cooperation with Competitors and Internationalization: Evidence from the West Coast of Finland, Journal of Euromarketing, Vol. 18, Iss. 2, 89-100.

• Holmlund, Maria and Päivi Hobbs (2009) Seller-initiated relationship ending: an empirical study of professional business-to-business services, Managing Service Quality, Vol. 19 No. 3, 266-285

• Heinonen, Kristina (2009) The influence of customer activity on e-service value-in-use, International Journal of Electronic Business Vol. 7, No. 2, 190

• Heinonen, Kristina and Tore Strandvik (2009) Monitoring value-in-use of e-service, Journal of Service Management, Vol. 20, No. 1, 33-51

2008

• Rindell, Anne (2008), Imagearvet avgör företagsbilden, Ekonomiska Samfundets Tidsskrift, Årgång 61, tredje serien
• Grönroos, Christian (2008) Service logic revisited: who creates value? And who co-creates?, European Business Review, Vol. 20, No. 4, 298-314
• Aspara, Jaakko, Henrich Nyman and Henrikki Tikkanen (2008) Influence of Share Ownerhip on Repeat Patronage, Journal of Customer Behaviour, Vol. 7, No. 2, 149-163
• Strandvik, Tore and Maria Holmlund (2008), How To Diagnose Business-to-Business Relationships by Mapping Negative Incidents, Journal of Marketing Management, Vol. 24, No. 3-4, April, pp. 361-381.
• Holmlund, Maria (2008), A Definition, Model, and Empirical Analysis of Business-to-Business Relationship Quality, International Journal of Service Industry Management, Vol. 19, No 1, pp- 32-62.
• Pihlström, Minna and Gregory J. Brush (2008) Comparing the Percieved Value of Information and Entertainment Mobile Services, Psychology & Marketing, Vol. 25, No. 8, 732-755
• Edvardsson, Bo, Maria Holmlund and Tore Strandvik (2008) Initiation of business relationships in service-dominant settings, Industrial Marketing Management, 27, 339-350.
• Pihlström, Minna (2008) Committed to Content Provider or Mobile Channel?, Journal of Information Technology, Theory & Application (JITTA), Vol. 9, No. 1
• Heinonen, Kristina (2008) The role of digital service encounters on customers' perceptions of companies, Journal of Electric commerce in Organizations, 6 (2), 1-10.
• Lehtola, Katariina, Harri T.Luomala and Hannele Kauppinen-Räisänen (2008) Consumers´experience of food products: effects of value activation and price cues, Journal of Customer Behaviour, Vol. 7, Iss. 1, 19-29

2007

• Holmlund, Maria, Sören Kock and Vladimir Vanyushyn (2007) SMEs' Internationalization and the Influence of Importing on Exporting, International Small Business Journal, Vol. 25, No. 5, pp. 459-477.
• Sääksjärvi, Maria, Katarina Hellén, Johanna Gummerus and Christian Grönroos (2007) Love at First Sight or a Long-Term Affair? Different Relationship levels as Predictors of Customer Commitment, Journal of Relationship Marketing, Vol. 6, No. 1, pp. 45-61
• Grönroos, Christian (2007) Service Management and Marketing. Customer Management in Service Competition. Chichester, UK: John Wiley & Co
• Heinonen, Kristina (2007) Conceptualising online banking service value, Journal of Financial Services Marketing, 12 (1). 39-52
• Grönroos, Christian (2007) In Search of a New Logic for Marketing. Foundations of Contemporary Theory. Chichester, UK: John Wiley & Sons.
• Holmlund, Maria (2007) Suggesting and Comparing Different Scopes on Quality: Production, Service, Relationship, and Network, Total Quality Management & Business Excellence, Special Issue on Quality Management in Business Relationships, Vol. 18, No. 8, October, pp. 847-859.
• Finne, Åke (2007) Relationskommunikation - vad är det?. Ekonomiska samfundets tidskrift, vol. 60, nr. 1, pp. 5-16
• Heinonen, Kristina and Tore Strandvik (2007) Consumer responsiveness to mobile marketing, International Journal of Mobiel Communications, 5 (6), 603-617.
• Liljander, Veronica, Pia Polsa and Kim Forsberg (2007) Does Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings, International Journal of E-Business Research, vol. 3, no. 2, pp. 24-40.