Centre for Relationship Marketing and Service Management
CERS is a leading research and knowledge centre that focuses on research in service and relationship marketing. CERS aims to create frontline academic knowledge in these areas through interactions with its international academic network as well as the surrounding business community.
Home to 15 senior researchers and 25 doctoral students, the center continues to be one of the leading service research centers in the world. The goal of the research done at CERS is to contribute to both business thought and practice. This is done by encouraging innovative research that challenges current knowledge in the service discipline.