CERS Partnership Program

Become a CERS Partner

CERS partnershipThrough collaboration with CERS, Client Partner companies can join the knowledge pool and thus gain access to the latest research and tools on relationship marketing and service management. CERS in turn benefits by gaining knowledge of current business issues affecting companies.


Business partners play an important role in CERS achieving its goals. Through a dialogue with its business partners, CERS serves as a bridge between the academic and business communities. It provides a gateway to front-line academic research for companies seeking intellectual leadership in their own field.

Business partners can participate in CERS' activities by becoming a member paying an annual fee or by funding specific research projects. Access to data is a crucial element in research projects. Business partners can also be collaborative in this respect. Interaction with business partners can be arranged as seminars, workshops, or round table discussions where current new research insights are discussed.

The key benefits of the CERS partnership programme are:

  • increased understanding of service management and relationship marketing matters
  • practical hints to solve challenges in everyday work
  • continuous learning and dissemination of knowledge within the company
  • networking with company representatives from different industries and researchers and professors
  • access to publications
  • possibility to suggest interesting research topics and do concrete research co-operation
  • access to our MediaLab with latest Tobii eyetracking equipment

The two main co-operation forms between CERS and Partner companies are 1) CERS workshops and 2) CERS Seminars.

1) CERS workshops encourage active exchange of ideas among company representatives as well as between industry and academia. The philosophy of the workshops is to focus it to the future, beyond today's practice, in order to: identify and develop new perspectives on how to anticipate and tackle current and emerging challenges in the business environment. The interaction facilitates knowledge sharing that enables companies to become forerunners in relationship marketing and service management in their own field. The marketing related themes for the workshops emerge from partner companies' initiatives during the discussions in previous workshops, as well as hot topics, current trends and emerging issues in the market. Therefore, the topics are chosen by demand and are announced in due course before the next workshop.

2) During the CERS Seminars, participants have the opportunity to network and exchange ideas with world-known international academics and experts. The seminar topics include interesting issues in marketing, management and leadership. Case examples from partner companies are welcomed, to illustrate how the theories may be applied in practice.

We are happy to discuss co-operation opportunities further and explain further about the CERS partnership. For more information, please contact:

Robert Wendelin
CERS Partnership Manager
Hanken School of Economics
Department of Marketing
E-mail: cers@hanken.fi
Phone: +358 (0)9 4313 3559

CERS Partner companies in 2008:

Nordea Corporate Merchant Banking
Andritz Oy
Diacor
Kone Corporation
Mercuri International Oy
MTV Oy / MTV Interactive
Salomaa Yhtiöt Oy
Palvelu Plus - Service Plus Oy/Ltd
Sokotel Oy
Talent Partners Oy
Volvo Finland Ab
Oy Ekström Ab
Sandvik Mining and Construction Oy

Modified 19.3.2009