CERS Events

 

UPCOMING EVENTS

  • June 7-9, 2012, AMA SERVSIG International Service Research Conference

CERS and Hanken's department of marketing have been given the honour of Hosting the 2012 SERVSIG conference. Find out more about the conference from the conference webpage.

 

PAST EVENTS

  • August 30th, 2011, Workshop: Using Service Stories for Service Development

Based on insights from the reseach done within the SEDiMENT-project conducted at CERS, Henrich Nyman led a workshop on Service Stories as input to service development. Read more here: Invitation to Service Story workshop [pdf] 26k

Download presentation here (in Finnish): SEDiMENT_Loppuseminaari_30.08.2011.pdf [pdf] 384k

  • May 17th, 2011, Seminar: One Step Ahead - the Grönroos Service Research Award

The seminar featured talks from Christian Grönroos, Tore Strandvik and the first ever recipient of the Grönroos Service Research Award, Evert Gummesson, Stockholm university.

The Grönroos Service Research Award was established in 2010 by Centre for Relationship Marketing and Service Management (CERS) at Hanken School of Economics.

  • December, 2010, CERS Future Practice workshop

"Toward New Business Opportunities by Understanding Consumer Practices", led by PhD candidate Heli Holttinen

  • November 3rd, 2010, CERS Future Practice workshop

"Co-creating for value - The key to renewal and profitable growth in B2B business", led by Pekka Helle

Helle shared his experiences from helping industry forerunners co-create for value with their customers. Among other things, the seminar discussed how you can identify a successful value creating logic for your target market and how you can align your business model to deliver on that logic.

  • June 15, 2010, ESCAPE seminar

Seminar with 300 reistered business delegates, organized by the ESCAPE project

Speakers: Doctor Oskar Korkman (Nokia), Professor Tore Strandvik (Hanken), Professor Micael Dahlén (Stockholm School of Economics, author of "Nextopia" More information here)

  • April, 2010, CERS Future Practice workshop

"Learning from Service Experience Diaries - An Intensive & Interactive Workshop for New Service Development", led by Henrich Nyman

  • March 3, 2010, CERS Future Practice workshop

"Understanding customer and end-user experiences as a basis for innovating and developing business and sales", led by PhD candidate Anu Helkkula.

8.30-11.00 in room 304 in the main building at Hanken , Arkadiankatu 22, Helsinki

  • November 2, 2009, CERS seminar
    " Strategic Renewal in Nordic Banking". Opened by the CEO for Federation of Finnish Financial Services Pia-Noora Kauppi.
    Presentation by Ph.D Atso Andérsen (Consultant at Tieto Banking and Finance), Ph.D Ilkka Lähteenmäki (Senior Consultant at Tieto Banking and Finance), Professor Olavi Uusitalo (Dean for the Faculty of Business and Technology Management at Tampere University of Technology) and Ph.D Robert Wendelin (Director at CERS).
    13.00-15.00, Hanken, Futurum
  • October 7, 2009, Seminar with Professor Christian Grönroos
    "Towards a Service Perspective on Business and Marketing: How far does Service-Dominant Logic take us?". 10.15-11.45, Hanken, Futurum
  • May, 2009, CERS workshop
    "Capturing Value in Total Business Solutions: Revamping business and earning models." Led by Ph.D. Robert Wendelin
  • April 24, 2009, CERS seminar
    "Potential of Mobile Marketing: Best Practices from Finland, Europe, The US and Asia." Presented by CERS researcher Thomas Mickelsson.
    8.45-11.45, CASA building, seminar room 5th floor
  • March 31, 2009, 9.00-13.00, BIG-seminar: Branding, Innovations and Globalisation
    Experience a line-up of some of the most thought-provoking, influential and inspirational speakers rarely seen in Helsinki - the Titans of Branding.
    Keynote Speakers: Don E. Schultz, Professor of integrated marketing communication, Northwestern University, Chicago, USA
    Philip Kitchen, Professor, Marketing and Business Strategy, Hull University Business School, UK.
    The seminar is arranged by the BIG-project, CERS and Tekes. For more information, go to www.hanken.fi/big.
  • March 6th, 2009, seminar with Ronald S. Jonash
    "How can an innovative business culture help to keep and drive profits in current market conditions - while also preparing us for what's next and what if?" Seminar organized by CERS in cooperation with Hanken & IFL Corporate Development and Hanken alumni.
    8.30-11.00, Hanken main building, 3rd floor, room 309.
  • February 13, 2009, CERS workshop
    "Customer Management and Corporate Brands: What is the Future Practice?" Lead by Professor Tore Strandvik and CERS associate Ph.D. Anne Rindell. 8.45-11.45, Hanken main building, room 305, 3rd floor.
  • January 22, 2009, StratMark seminar
    Stratmark is a collaborative project between Hanken and HKKK. The seminar had approximately 700 participants.
  • October 23, 2008, CERS workshop
    "Challenges of Understanding Customers: What is the Future Practice?" Led by CERS associate, Doctoral Candidate Katarina Hellén. 8.45-11.45, CASA building, seminar room 5th floor.
  • May 30, 2008, CERS workshop
    "Business in the New Media Environment." Led by CERS Associate, Doctoral Candidate Karl-Jacob Mickelsson. 8.45-11.45, Hanken main building, room 305, the 3rd floor.
  • April 23, 2008, CERS workshop
    "Value and Loyalty Drivers in the Vulnerable Mobile Service Market." Led by Ph.D. Minna Pihlström. The implications from Minna's recently published doctoral dissertation provide ideas for companies that consider using the mobile channel for customer relationship management purposes. 8.45-11.45, CASA building, seminar room 5th floor
  • March 26, 2008, 8.45-11.45, CASA building, seminar room 5th floor CERS workshop on 'Management of Customer References'. The workshop will be led by Doctoral Candidate / CERS Associate Andreas Leverin and Professor Tore Strandvik.
  • February 28, 2008, 8.45-11.45, CASA building, seminar room 5th floor
    CERS on 'Challenges for Industrial Companies when Transforming into Service Orientation'. The workshop will be led by Professor Maria Holmlund-Rytkönen and Professor Tore Strandvik.
  • November 9, 2007, 10.00-12.00, room 309, the main building
    A seminar with Professor Rod Broadie, the University of Auckland Business School, on the topic "Towards Service Brands: How to Understand, Develop and Manage Service Brands".
  • October 31, 2007, 8.45-11.45, CASA building, seminar room 5th floor
    CERS workshop dealing with Customer Focus in Finnish Boardrooms.
  • September 21, 2007, 8.30-12.00, Hanken, Assembly Hall
    A seminar with Dr. V. Kumar on Customer Lifetime Value - an extra seminar organised by HANKEN Alumni and CERS.
  • June 5, 2007. 8.45-11.45
    CERS workshop on A Financial Perspective on Relationship Value-Generation.
  • April 24, 2007, 8.00 - 10.00, Room 411
    Ph.D. Gyöngyi Kovács holds a seminar about Supply Chain Environmental Responsibility.
  • March 28, 2007, 8.30 - 11.30, CASA building, Room 601
    CERS workshop on Value Creation Through Technology and Relationships.
Currently at CERS

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