Award
Grönroos Service Research Award
| The award was established in 2010 by Centre for Relationship Marketing and Service Management. The goal of this award is to inspire service marketing researchers to pioneering and innovative research that challenges and expands existing knowledge and theories in the service discipline. The Grönroos service research award is named after the marketing professor Christian Grönroos to honor his pioneering contributions to and advancements in service research. The two main criteria for the award are that the recipient needs to have demonstrated: |  Professor Christian Grönroos |
- Pioneering and innovative research in the spirit of the Nordic school of thought
- Non-traditional contributions made to service management theory.
Other criteria for the award are participation in teaching and mentoring, general creativity and innovativeness and service to the marketing community and the public at large.
The CERS Centre for Relationship Marketing and Service Management is proud to announce the first ever recipient of the Grönroos Service Research Award. The award went to Professor Evert Gummesson of Stockholm University School of Business, and was presented during an award seminar on May 17th, 2011, at Hanken School of Economics. The Grönroos Service Research Award is presented to scholars in recognition of excellent achievements in service research challenging common understanding and demonstrating significant originality.
Professor Evert Gummesson is presented with the award by Professor Maria Holmlund-Rytkönen, Head of the Marketing Department.