Grönroos Award
Grönroos Service Research Award
| The award was established in 2010 by Centre for Relationship Marketing and Service Management. The goal of this award is to inspire service marketing researchers to pioneering and innovative research that challenges and expands existing knowledge and theories in the service discipline. The Grönroos service research award is named after the marketing professor Christian Grönroos to honor his pioneering contributions to and advancements in service research. The two main criteria for the award are that the recipient needs to have demonstrated: |  Professor Christian Grönroos |
- Pioneering and innovative research in the spirit of the Nordic school of thought
- Non-traditional contributions made to service management theory.
Other criteria for the award are participation in teaching and mentoring, general creativity and innovativeness and service to the marketing community and the public at large.
2012 winner of the Grönroos Service Research Award
The receiver of the 2012 Grönroos Award is Raymond P. Fisk , Professor and Chair of the Department of Marketing at Texas State University-San Marcos, the United States.
- Ray does research in the spirit of the Nordic School, challenging current ways of thinking and opening new intellectual pathways. What makes Ray an excellent recipient of the award is his broad and inventive contribution to service research through the application of drama and improvisation from a theater setting, lessons from jazz and music, the use of metaphors in service marketing as well as his explorations into customers behaving badly, veterinary services and service innovation , says Maria Holmlund-Rytkönen, Head of the Department of Marketing at Hanken School of Economics.
Maria Holmlund-Rytkönen with Ray Fisk, Kristina Heinonen and Christian Grönroos.
The 2011 award was given to Professor Evert Gummesson of Stockholm University School of Business.